Global mobile display advertising has more than doubled as growth outperforms other formats. According to an IAB report, this growth was fueled by a 124 % increase in ad revenue and 92% in search ads. The continued growth of advertising revenue in 2013 almost doubled the previous year to reach 19.3 billion as reported by IHS Technology and The Interactive Advertising Bureau. In 2012 the total was 10.1 billion and the surge of 92% was driven by an increase of 92.1% in mobile search ads and 123.4% from mobile display ad revenue. Ad revenue from messaging grew by 19.4%, but the leading segment remains search ads at $9.5 billion, which is 48.9% of the total with display ads closing in at 41.5%, $8 billion.
Despite the phenomenal growth of global mobile advertising, it still forms only a small part of total internet advertising, a market which, in 2013, was estimated to be worth nearly $500 billion. However, the total growth, tracking at approximately 3% per year, is being significantly outpaced by mobile advertising.
Every potential customer is now holding some sort of smart phone in their hand and this is excellent for those who want to make it big with their sales. Experts believe this surge is going to continue for a while and companies are going to look to tweak their approaches to get even more out of these mobile ads.
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
There is big money at stake these days when it comes to advertising budgets. Everyone is looking to tweak their approaches to get the most out of their campaigns. Some have resorted to the virtual world to start seeing results, while others are pursuing mobile ads.
Marketing specialists believe this is on a sign of things to come as the mobile ad revenues are going to continually grow as more companies buy in and start participating heavily.
Despite the phenomenal growth of global mobile advertising, it still forms only a small part of total internet advertising, a market which, in 2013, was estimated to be worth nearly $500 billion. However, the total growth, tracking at approximately 3% per year, is being significantly outpaced by mobile advertising.
Every potential customer is now holding some sort of smart phone in their hand and this is excellent for those who want to make it big with their sales. Experts believe this surge is going to continue for a while and companies are going to look to tweak their approaches to get even more out of these mobile ads.
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
There is big money at stake these days when it comes to advertising budgets. Everyone is looking to tweak their approaches to get the most out of their campaigns. Some have resorted to the virtual world to start seeing results, while others are pursuing mobile ads.
Marketing specialists believe this is on a sign of things to come as the mobile ad revenues are going to continually grow as more companies buy in and start participating heavily.
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