It is apparent that Millennials are really watching the food channels. According to Google statistics, the YouTube watchers from the ages of 18 to 34 are watching 30 per cent more videos on food than any other demographic. This dynamic is helping to drive the growth of food channel subscriptions over the past year.
A 59 percent growth in the content of YouTube's food and recipe content has been the result of this group's interest, as the social engagement, likes, shares, and commenting, has jumped markedly. The Millennial moms and dads also buy the products that that see on YouTube and learn more about and how to prepare recipes from them. Of the moms, 68 per cent of them buy the products the see on the videos, while 42 percent of the dads follow suit.
There has been a 59 per cent growth in recipe and food content on YouTube over the past year, and there has been a 118 per cent increase in social engagement, such as likes, shares and comments in the food channels. According to YouTube, 68 percent of Moms who fall into the Millennial age brackets are buying food products that are the featured products in the food videos that they watch, and at the same time the Millennial dads are doing the same thing 42 percent of the time.
Millennials find it easy to find information on YouTube, especially when it comes to recipes and food preparation. It is too easy to walk someone through the total process of fixing a Thanksgiving dinner on YouTube, because they can see it done, step-by-step. Many millennials have their iPad right in the kitchen while they get the latest recipe for dinner from YouTube.
The Millenials have taken to these videos because of their ease of use in their busy lives, and they are very loyal to their brands with a passion. They are tuning in to the videos, and they also share them which gives the whole affair a distinct social flair.
Here's something that may or may not be surprising to you based on how well you know millennials: apparently they really love YouTube food channels to the point that they're the reason the sub-industry has seen a 280% growth in subscriptions. As you probably know, YouTube food channels are some of them most popular and the entire channel, and finding out that millennials are behind it is quite fascinating.
A 59 percent growth in the content of YouTube's food and recipe content has been the result of this group's interest, as the social engagement, likes, shares, and commenting, has jumped markedly. The Millennial moms and dads also buy the products that that see on YouTube and learn more about and how to prepare recipes from them. Of the moms, 68 per cent of them buy the products the see on the videos, while 42 percent of the dads follow suit.
There has been a 59 per cent growth in recipe and food content on YouTube over the past year, and there has been a 118 per cent increase in social engagement, such as likes, shares and comments in the food channels. According to YouTube, 68 percent of Moms who fall into the Millennial age brackets are buying food products that are the featured products in the food videos that they watch, and at the same time the Millennial dads are doing the same thing 42 percent of the time.
Millennials find it easy to find information on YouTube, especially when it comes to recipes and food preparation. It is too easy to walk someone through the total process of fixing a Thanksgiving dinner on YouTube, because they can see it done, step-by-step. Many millennials have their iPad right in the kitchen while they get the latest recipe for dinner from YouTube.
The Millenials have taken to these videos because of their ease of use in their busy lives, and they are very loyal to their brands with a passion. They are tuning in to the videos, and they also share them which gives the whole affair a distinct social flair.
Here's something that may or may not be surprising to you based on how well you know millennials: apparently they really love YouTube food channels to the point that they're the reason the sub-industry has seen a 280% growth in subscriptions. As you probably know, YouTube food channels are some of them most popular and the entire channel, and finding out that millennials are behind it is quite fascinating.
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