Therefore Your Web Pages Are Your Products...
Make every page of content worthy of your business.
The vast majority of your website's pages are vital as every page of your website has an opportunity to be indexed by the search engines. This is considered to be Google in the United Kingdom, because it has almost a 90% hold on search activity. In the USA it's 61%. You'll maximise the likelihood of a page being indexed if you can prove to Google that you have put some thought and attention into your page content. What this actually means is producing a page that is providing lots of unique and engaging content. If a page on your website is not indexed, you have not been able to satisfy Google sufficiently for it to think your page worthy of being included in their index. What this mean is, they don't think its up to scratch enough to be seen by their customers.
Learn From The Competition
You can learn a great deal about what might be deficient with your website page by having a quick look at your competition. The general standard of the pages you visit will inform you about the standards you want to achieve and surpass, if your budget and time permits.
Your Message
A succinct message delivered adequately is much better than a bad message delivered well! Having a look at your competitor's sites will assist you in deciding how well you'll need to deliver your message. Make sure you are clear about what you are going to be saying and what you will be asking your visitors to do. Think carefully about what words, images and even video would make a visitor purchase from you rather than one of your competition. When you are clear about your message only then are you able to develop the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat every single page of your site as if you're going to place it on on show for potential customers to look at. If the product you put on show looks uncared for nobody will purchase it. If the product does not give enough information it's the same.
The Factors That Are Important To Google
There aren't any mysteries to what Google pays attention to and uses. If you ignore these elements the chances of your page being indexed are almost zero. If your page isn't indexed it'll NEVER be served up on a search engine results page (SERP). The following list contains all of the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they are inspected by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that have meaning. If it does it will mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives an idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it is the same page address as the one above, however it's the raw page address. If you are responsible for your page addressing you must make sure the address makes sense to a human being and that it reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is vital and it is most definitely an element that influences how well a page will rank. The Page Title appears in the tab of your browser. What you need to include in your page title are words that you want your page to be famous for but at the very same time you do not want to utilize the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a website are similar.
H1 Tag - Think Of It As Heading 1
H1 denotes to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a clear notion of what the content of the page is really about.
Meta Description - Your Advert
This is undoubtedly one of the most overlooked elements and yet it is one of the most important. This is what Google will serve up if it thinks your content is worthy of appearing in search results. It needs to be written with a call to action. If you don't write a Meta Description Google will decide for you what it will show and this is usually not a good thing.
Image File Names And Attributes
Search engines cannot interpret what an image is about, they only know that there is an image there. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines check the alt tag and the title tag fields that can be associated with images. These fields give further chances to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few words. People are sometimes put off by having to read too much , however , they'll leave your page if they can not find enough information. What is clear is that Google does not like pages that are light on words. It's vital to organize the words in a fashion that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In conclusion as a web site owner you must regard your web site pages like you would products you are placing on show. If your products look unappealing you can not expect prospects to have any interest in them. The same applies for the search engines.
If you'd like your internet site pages to be indexed you've got to ensure you feed the search engines with what they're looking for from content. If you want your internet site pages to be recognized by visitors you have got to make sure they can see that you've put some effort into producing valuable content.
Make every page of content worthy of your business.
The vast majority of your website's pages are vital as every page of your website has an opportunity to be indexed by the search engines. This is considered to be Google in the United Kingdom, because it has almost a 90% hold on search activity. In the USA it's 61%. You'll maximise the likelihood of a page being indexed if you can prove to Google that you have put some thought and attention into your page content. What this actually means is producing a page that is providing lots of unique and engaging content. If a page on your website is not indexed, you have not been able to satisfy Google sufficiently for it to think your page worthy of being included in their index. What this mean is, they don't think its up to scratch enough to be seen by their customers.
Learn From The Competition
You can learn a great deal about what might be deficient with your website page by having a quick look at your competition. The general standard of the pages you visit will inform you about the standards you want to achieve and surpass, if your budget and time permits.
Your Message
A succinct message delivered adequately is much better than a bad message delivered well! Having a look at your competitor's sites will assist you in deciding how well you'll need to deliver your message. Make sure you are clear about what you are going to be saying and what you will be asking your visitors to do. Think carefully about what words, images and even video would make a visitor purchase from you rather than one of your competition. When you are clear about your message only then are you able to develop the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat every single page of your site as if you're going to place it on on show for potential customers to look at. If the product you put on show looks uncared for nobody will purchase it. If the product does not give enough information it's the same.
The Factors That Are Important To Google
There aren't any mysteries to what Google pays attention to and uses. If you ignore these elements the chances of your page being indexed are almost zero. If your page isn't indexed it'll NEVER be served up on a search engine results page (SERP). The following list contains all of the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they are inspected by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is beneficial if the URL contains words that have meaning. If it does it will mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives an idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it is the same page address as the one above, however it's the raw page address. If you are responsible for your page addressing you must make sure the address makes sense to a human being and that it reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is vital and it is most definitely an element that influences how well a page will rank. The Page Title appears in the tab of your browser. What you need to include in your page title are words that you want your page to be famous for but at the very same time you do not want to utilize the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a website are similar.
H1 Tag - Think Of It As Heading 1
H1 denotes to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a clear notion of what the content of the page is really about.
Meta Description - Your Advert
This is undoubtedly one of the most overlooked elements and yet it is one of the most important. This is what Google will serve up if it thinks your content is worthy of appearing in search results. It needs to be written with a call to action. If you don't write a Meta Description Google will decide for you what it will show and this is usually not a good thing.
Image File Names And Attributes
Search engines cannot interpret what an image is about, they only know that there is an image there. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines check the alt tag and the title tag fields that can be associated with images. These fields give further chances to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few words. People are sometimes put off by having to read too much , however , they'll leave your page if they can not find enough information. What is clear is that Google does not like pages that are light on words. It's vital to organize the words in a fashion that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In conclusion as a web site owner you must regard your web site pages like you would products you are placing on show. If your products look unappealing you can not expect prospects to have any interest in them. The same applies for the search engines.
If you'd like your internet site pages to be indexed you've got to ensure you feed the search engines with what they're looking for from content. If you want your internet site pages to be recognized by visitors you have got to make sure they can see that you've put some effort into producing valuable content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for over twenty years and is a specialist in optimising sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a selection of digital agencies. Mark has produced many articles on strategy and planning, web design and optimisation.
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