Mobile Driving In 8.25% Of All Clicks

By Nathir Sufyan


One of the most ingenuitive forms of marketing that has come out in recent years is retargeting. This cookie-based technology actually is able to track what people have been searching for on the web, and then show relevant ads based upon their activity on the Internet. An example of this would be visiting Amazon.com, looking at cameras, and then going to another website and seeing an advertisement for the product that you were just considering. There are advantages and disadvantages to this particular type of marketing that we will now discuss, as well as why mobile retargeting is so successful.



Recent Studies On Retargeted News Feed Ads

With just 6.5% of the news feed ads being on mobiles, the click through rate is still at 8.25% for all clicks. This is remarkable considering the low amount of ads. This is a lot of clicks with any methods when the actual expenditure is so little. Mobile ads are the way of the future with almost everyone getting their hands on a smartphone. With more and more people having smartphones, these ads are becoming increasingly popular and effective.

There is no doubt most marketing campaigns are now focusing on these details in order to start seeing results that are worthwhile. It simply does not get better than this for those who want the best. Marketers around the world have started to tap into this market in order to attract more and more people towards their sales pages. It is a bargain deal in the modern age.

When you look at the actual numbers for retargeted news feed ads on Facebook, specifically for mobile advertising, the numbers are not that impressive. They only make up about 7% of all of the impressions on that advertising network, yet it does have quite a high CTR.

The idea that mobile advertising is getting more popular as many people thinking how to capitalize on this trend. However, before you start thinking that this is going to lead to additional sales, it really does depend upon what you are selling. You have to look at the products that are selling the best, and what the actual CTR and ads actually were. If you could have all of this information to make a logical decision, you could decide whether or not mobile retargeted news feed ads were a good choice for you.




About the Author:



No comments:

Post a Comment