Twitter Is Expanding Geo-Targeted Ads In 8 Countries

By Bilal Syed


Twitter has expanded its geo-targeted ads to eight more countries. You can now target users located in twelve countries and country-level geo-targeting is available almost everywhere in the world. Twitter has also improved its geo-targeting feature so you can find users within more precise areas.



Geo-targeting is a great way of reaching out to local users or to engage your international audience. The eight countries that have been added to the geo-targeting feature include Australia, Indonesia, France, Italy, Mexico, Japan, the Netherlands and the U.K. You can now create ads that will be more relevant to your customers based on their location.

Twitter says that there is now a total of 12 countries who have state/region geotargeting available, and also have more than 200 countries with country level-targeting. Twitter has been offering some location targeting since late March this year, when it unveiled geo-targeting for Promoted Twitter Accounts and Tweets. But today's announcement has marked the very first time it has enables this type of Promotion Trends to state/region areas of an individual country.

You will get better results from your Twitter marketing campaign if you use other features to target your audience. Twitter gives you the possibility of targeting your audience based on their location, the interests and their demographics. If you are targeting a very specific niche, you need to make sure your ads will be displayed to users who correspond to your niche by using as many criteria as possible to define your audience. Don't hesitate to add or remove criteria in function of the results you get from your ad campaign.

Targeted ads on Twitter are an excellent way to develop your online presence. Twitter can be used as a way of staying in touch with your audience and engaging your customers but you might have to invest in targeted ads to get better results. Keep track of how many sales you generate thanks to your targeted ads to make sure your campaign is efficient.

Twitter is rumored to worth over 10-billion dollars! With many businesses using Twitter to generate buzz, share content, and drive sales to their websites. Twitter is rumored to be mostly lookie loos, as a tiny percentage of users who actively tweet. What does all of this mean? We can probably expect Twitter to continue to expand it's marketing efforts and make attempts to increase it reach. With the millennial generation being notably short on time and attention, micro-blogging services like Twitter and Instagram may become more important players in the world of online marketing.




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