Facebook has rolled in a new advertisement feature for marketing apps known as App links. It is a free feature that allows app developers to interlink their apps for better marketing opportunities and experience. This feature mimics link building in web based pages. It is an open source feature that allows any developer willing to use the feature to increase visibility of his/her apps to more people.
The way that Google and other search engines rank websites is by popularity, using a number of different variables. Some of these come from links from different IP addresses on different websites, and also from social media signals. Apps that you use on your phone have, up until recently, simply been a great way to earn revenue by the sale of the apps. Now, there is a Facebook app that allows you to do deep links between mobile apps, allowing you to get more attention to the products that you are selling online.
Apps within Facebook can now be interlinked with another app from the same developer. One can use the same log in details used on one app to log into another. This is a significant step for Facebook as it allows users to discover more apps that can be beneficial to them. Apps within the same genre can now be interlinked through this feature to increase navigation across apps within the platform.
There are some very practical applications of App Links. You can use the data to deep-link to your app, take your users from a webpage to an applications store where they can download our app. You could also use it to take users from the app to the web to view content. Although much needs to be done in order to make App Links truly easy for anyone to do, at least the protocol that's been released is easy for any developer to do.
This feature also comes in handy for smartphone users who use several apps at the same time. If using an app, say the Facebook app in your smartphone and come across a Twitter or WhatsApp link within the same, you can simply click on the link and AppLink will open the app (Twitter or WhatsApp) instead, (if installed) instead of opening a web based URL. This makes navigating through different app contents much easier and fun. There are many other benefits that will come with AppLink as time goes by since the feature is meant to make app world more fun.
But by releasing this Apps Links app, something that developers can further improve because it is open-source, this cross-platform solution providing what is called app to app linking, allows you to expose deep links that are within your own apps, and link out to others that have mobile phones.
The way that Google and other search engines rank websites is by popularity, using a number of different variables. Some of these come from links from different IP addresses on different websites, and also from social media signals. Apps that you use on your phone have, up until recently, simply been a great way to earn revenue by the sale of the apps. Now, there is a Facebook app that allows you to do deep links between mobile apps, allowing you to get more attention to the products that you are selling online.
Apps within Facebook can now be interlinked with another app from the same developer. One can use the same log in details used on one app to log into another. This is a significant step for Facebook as it allows users to discover more apps that can be beneficial to them. Apps within the same genre can now be interlinked through this feature to increase navigation across apps within the platform.
There are some very practical applications of App Links. You can use the data to deep-link to your app, take your users from a webpage to an applications store where they can download our app. You could also use it to take users from the app to the web to view content. Although much needs to be done in order to make App Links truly easy for anyone to do, at least the protocol that's been released is easy for any developer to do.
This feature also comes in handy for smartphone users who use several apps at the same time. If using an app, say the Facebook app in your smartphone and come across a Twitter or WhatsApp link within the same, you can simply click on the link and AppLink will open the app (Twitter or WhatsApp) instead, (if installed) instead of opening a web based URL. This makes navigating through different app contents much easier and fun. There are many other benefits that will come with AppLink as time goes by since the feature is meant to make app world more fun.
But by releasing this Apps Links app, something that developers can further improve because it is open-source, this cross-platform solution providing what is called app to app linking, allows you to expose deep links that are within your own apps, and link out to others that have mobile phones.
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