Bizo has launched a new version of its multi-channel nurturing system that allows marketers to reach a much larger prospective audience using automation tools. Bizo originally released its patent-pending Multi-Channel nurturing tools in 2013, but the latest upgraded release of the platform is greatly improved and makes it even easier for marketers to reach anonymous website visitors and turn them into customers.
As we said earlier, Bizo's products in the past only included solutions for email marketing campaigns for the people who actually enter their email addresses in the company's optin, however, they only comprise 10% of any B2B website's visitors. What about the remaining 90%? This is where Bizo' new marketing solution comes in.
Bizio's system lets marketers reach those anonymous visitors and serve ads to them across several different ad exchanges, run ads across premium business sites, and also show ads on Facebook. They can use multiple nurture paths to ensure that highly targeted creatives or ad content is shown to the right business demographic. The system also makes it easy to optimize their ROI and ensure that their lead quality is as high as possible. Platform-supported A/B testing is easy to use, and there is a full-funnel reporting system.
Meagen Eisenberg, the vice president of the demand generation team at Docu Sign, spoke highly of Bizio's Multi-Channel Nurturing system, saying that it allowed them to extend their marketing automation beyond their email database to target a huge pool of website visitors. Their business demographic data is incredibly useful and they offer customizable 2nurture paths" that ensure that only the most high value prospect segments see the social ads. The net result is that the company enjoyed both increased lead volume and good lead quality, taking a consumer from first brand contact to customer in a smooth and efficient process.
B2B marketing is a very demanding process, but these improved tools make it easy for marketers to run a detailed and sophisticated campaign. This takes marketing far beyond traditional email list management. There are several companies that have already used the Bizio system with good results, ensuring that website visitors get repeated exposure to the company's brand message, and that they have a good understanding of the company's products before they contact a salesperson.
As we said earlier, Bizo's products in the past only included solutions for email marketing campaigns for the people who actually enter their email addresses in the company's optin, however, they only comprise 10% of any B2B website's visitors. What about the remaining 90%? This is where Bizo' new marketing solution comes in.
Bizio's system lets marketers reach those anonymous visitors and serve ads to them across several different ad exchanges, run ads across premium business sites, and also show ads on Facebook. They can use multiple nurture paths to ensure that highly targeted creatives or ad content is shown to the right business demographic. The system also makes it easy to optimize their ROI and ensure that their lead quality is as high as possible. Platform-supported A/B testing is easy to use, and there is a full-funnel reporting system.
Meagen Eisenberg, the vice president of the demand generation team at Docu Sign, spoke highly of Bizio's Multi-Channel Nurturing system, saying that it allowed them to extend their marketing automation beyond their email database to target a huge pool of website visitors. Their business demographic data is incredibly useful and they offer customizable 2nurture paths" that ensure that only the most high value prospect segments see the social ads. The net result is that the company enjoyed both increased lead volume and good lead quality, taking a consumer from first brand contact to customer in a smooth and efficient process.
B2B marketing is a very demanding process, but these improved tools make it easy for marketers to run a detailed and sophisticated campaign. This takes marketing far beyond traditional email list management. There are several companies that have already used the Bizio system with good results, ensuring that website visitors get repeated exposure to the company's brand message, and that they have a good understanding of the company's products before they contact a salesperson.
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