The ability to advertise on the Internet, and make money through the visitors that online advertising can send to your website is something that many people utilize every day. The thought that these companies are actually not providing the best possible service probably doesn't cross your mind.
If your conversions are low, you have been trained and brainwashed into believing that it must be something about your ad, the audience you are marketing to, or the products you are selling. We don't want to think that the very advertisers that we are paying thousands of dollars a month, or even a day, are actually unscrupulously swindling us out of our cash.
ANA is going to do a good service by doing this report because it will shed some light on various practices that are going on that aren't fair to buyers or people paying for ads. It's good to have an idea of what's going on when you work with advertisers so you're not paying them for false traffic and to lie to you. These consumer agencies are going to help to make sure that advertisers and other people in the industry stay honest. It's people that do this kind of work that make it very hard to hide any kind of fraud.
The Marketer's Coalition will bring together 30 advertisers from different industries such as financial, automotive, technology, travel, hospitality, consumer products etc. Then, the campaigns from each of these companies will be thoroughly assessed to identify areas where fraud occurs. The point at the end of the study is to give each one of the advertisers a detailed report that would contain the overall fraud rates, fraud according to platform i.e. mobile or desktop, channel, format - video or display as well as any other findings.
As you can see, ANA is completely committed to understanding bot fraud and with time, will be able to reduce its occurrence.
It is the hope of the ANA, otherwise known as the Association of national advertisers, that after doing this month-long study on 30 different advertisers, there is the possibility that this type of behavior will diminish. It's sad to say that some of the most recognizable brands are actually involved in this type of behavior, recommending that action be taken prior to October before it continues to get worse. In an attempt to minimize fraud, this joint effort has provided this information on a public level, hoping to make sure that these companies will be held accountable for what they have done.
If your conversions are low, you have been trained and brainwashed into believing that it must be something about your ad, the audience you are marketing to, or the products you are selling. We don't want to think that the very advertisers that we are paying thousands of dollars a month, or even a day, are actually unscrupulously swindling us out of our cash.
ANA is going to do a good service by doing this report because it will shed some light on various practices that are going on that aren't fair to buyers or people paying for ads. It's good to have an idea of what's going on when you work with advertisers so you're not paying them for false traffic and to lie to you. These consumer agencies are going to help to make sure that advertisers and other people in the industry stay honest. It's people that do this kind of work that make it very hard to hide any kind of fraud.
The Marketer's Coalition will bring together 30 advertisers from different industries such as financial, automotive, technology, travel, hospitality, consumer products etc. Then, the campaigns from each of these companies will be thoroughly assessed to identify areas where fraud occurs. The point at the end of the study is to give each one of the advertisers a detailed report that would contain the overall fraud rates, fraud according to platform i.e. mobile or desktop, channel, format - video or display as well as any other findings.
As you can see, ANA is completely committed to understanding bot fraud and with time, will be able to reduce its occurrence.
It is the hope of the ANA, otherwise known as the Association of national advertisers, that after doing this month-long study on 30 different advertisers, there is the possibility that this type of behavior will diminish. It's sad to say that some of the most recognizable brands are actually involved in this type of behavior, recommending that action be taken prior to October before it continues to get worse. In an attempt to minimize fraud, this joint effort has provided this information on a public level, hoping to make sure that these companies will be held accountable for what they have done.
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