Marketing online today is a lot different than it used to be. In the past it was mainly well thought out sales pages that would entice the customer to purchase products and services, but today you are seeing a lot more video marketing.
Second, a landing page is left open to the customer's own interpretation of voice. With a video, you control the excitement and the presentation of information. Besides, you can pack a powerful punch of information into a short video, hooking the customer, and then you can let them figure out the rest and order on your landing page.
Images and videos are powerful marketing tools. While videos aren't searchable themselves, SEO has been made quite easy for them, and they often appear at the top of search result pages. This helps drive people to your videos organically.
When marketing to people directly, people are much more likely to check out a video than they are a landing page that goes on forever before it finally conveys to the reader what they are supposed to do. No one wants to keep scrolling!
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
If a picture is worth a thousand words, then you can imagine what a video is worth. This has been proven time and time again with the videos out performing sales pages by leaps and bounds. The question you might be wondering is why that is so, why does a video make such a massive difference and convert so much better than a perfectly designed sales page? There are a lot of factors that come into play in the equation, including psychology, the user impatience, the form of medium that most prefer. A lot of it has to do with the impatient nature of internet users, who will shy away from pages of text, but will gladly listen to a few minuet sales pitches. In many cases the ease of access to the information is key.
Second, a landing page is left open to the customer's own interpretation of voice. With a video, you control the excitement and the presentation of information. Besides, you can pack a powerful punch of information into a short video, hooking the customer, and then you can let them figure out the rest and order on your landing page.
Images and videos are powerful marketing tools. While videos aren't searchable themselves, SEO has been made quite easy for them, and they often appear at the top of search result pages. This helps drive people to your videos organically.
When marketing to people directly, people are much more likely to check out a video than they are a landing page that goes on forever before it finally conveys to the reader what they are supposed to do. No one wants to keep scrolling!
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
If a picture is worth a thousand words, then you can imagine what a video is worth. This has been proven time and time again with the videos out performing sales pages by leaps and bounds. The question you might be wondering is why that is so, why does a video make such a massive difference and convert so much better than a perfectly designed sales page? There are a lot of factors that come into play in the equation, including psychology, the user impatience, the form of medium that most prefer. A lot of it has to do with the impatient nature of internet users, who will shy away from pages of text, but will gladly listen to a few minuet sales pitches. In many cases the ease of access to the information is key.
About the Author:
Video Marketing Publisher is a news review site that reveals the truths & myths by providing a Video Marketing Publisher Review.
No comments:
Post a Comment