Does Google Favor Videos In The Search Engines? Understanding Video Marketing

By John Musa


Google has been making a lot of changes lately, and so many people are worried that they will lose their business if these changes affect them. Nowadays ranking in Google is challenging, but it is not hard. You have to learn how to do it properly. You will not rank if you use tactics that Google doesn't approve. Many people are thinking of using videos on their websites, but they are not sure if Google loves videos or not. If you are one of these people, then read this article. You will know if Google favors videos or not.



So the short answer is Google doesn't favor videos as they must have the text tags and descriptions in order to be ranked at all. However, you're naturally going to employ this tactic, and this is where the true results come into play. You see, Google does actually favor videos, as they are usually highlighted at the top of search results in many cases. Not all search results are going to have an accompanying video, but the ones that do are going to be at the top.

In the past, you would have to click on the videos tab to search for videos. You still do that of course if you want to search for videos exclusively; however, the top ranking videos for a search tear are going to show up in the web search as well. This is a good thing for you though as videos are definitely interesting content for people searching the web. Use videos to help bolster your rankings in the search engines concerning certain keywords. You can then direct traffic to your main site through the videos. All you have to do is learn how to use them to your advantage.

Lastly, most of the video sharing sites were not affected by their recent changes and updates. Google has been trying to remove those websites that have low quality content on their websites. Therefore, they have been changing their algorithms so that they can only rank those sites that have quality content. However, the video sharing sites have never been affected and this shows that Google favors videos.

To answer your question, does Google favor videos in search engines? YES! Why not take this advantage to create and upload videos to YouTube and other similar sites, and see improved search engine rankings. Have you noticed that your competitors have started gaining on you? Perhaps it's time that you start submitting those videos, optimize them with the right keywords and direct visitors to your site. The results, including the time frame may differ, but the important thing is, you're going to see improvements, if you've done video marketing the right way. Video marketing is a very powerful internet marketing strategy, and with all the changes that Google released, it's time to grab this opportunity and gain advantage over your competitors.

If you put your Google on YouTube, you have a good chance to rank well in both the YouTube and the Google search results. Your first tactic might just be to rank for your preferred terms on the video site. It is owned by Google, and this high ranking in YouTube can lead to good results in Google's natural results too. Just ranking well on YouTube can benefit you. Google is known as the largest search engine on the planet, but YouTube is actually #2.




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