When you surf the web, undoubtedly you will be searching for information in the form of videos. Videos that are displayed on YouTube, and also Facebook, are designed to not only help advertisers, but provide a great user experience. In some cases, the ads that are displayed are not very relevant, making the user experience bad, and also takes away from the money being spent on video ads by vendors trying to make a profit.
Facebook wanted a proprietary method of bolstering the viewable presence for its ads for the improvement of targeting and the aspect of having the videos relevant and sharp when presented. The new platform is being integrated into Facebook's new video ad program, which will be placing 15 second spots that are auto-playing in the News Feeds of members.
LiveRail is a company that has been working with major players including Dailymotion, A&E and major league baseball teams. Its ability to provide relevancy with all of the ads that it displays has made it a topic for major advertisers. By acquiring LiveRail, Facebook will profit significantly, and by improving targeting and relevancy with all of the ads displayed on its Facebook platform, it will make the user experience that much better, similar to what you would expect when looking through organic listings on search engines.
LiveRail has called itself the "Leading Monetization Platform For Publishers" in its quest for more space in this competitive field. The company overall has customers numbering in the hundreds and is responsible for the delivery of 7 billion video ads each month. The video ads from LiveRail is estimated to have reached 37.2 percent of all Americans according to ComScore.
The biggest strength of the company is its bidding platform ecosystem which performs in real time as it selects the best priced ads for marketers from various inventories of different publishers. It also has a video inventory management system and a CheckPoint service that will block ads that are inappropriate. LiveRail is one of the faster growing companies in the field with a 300 percent growth over the past two years. The company is right on track to have over $200 million of gross revenue with a before tax gross earning well in excess of $30 million.
For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.
Facebook wanted a proprietary method of bolstering the viewable presence for its ads for the improvement of targeting and the aspect of having the videos relevant and sharp when presented. The new platform is being integrated into Facebook's new video ad program, which will be placing 15 second spots that are auto-playing in the News Feeds of members.
LiveRail is a company that has been working with major players including Dailymotion, A&E and major league baseball teams. Its ability to provide relevancy with all of the ads that it displays has made it a topic for major advertisers. By acquiring LiveRail, Facebook will profit significantly, and by improving targeting and relevancy with all of the ads displayed on its Facebook platform, it will make the user experience that much better, similar to what you would expect when looking through organic listings on search engines.
LiveRail has called itself the "Leading Monetization Platform For Publishers" in its quest for more space in this competitive field. The company overall has customers numbering in the hundreds and is responsible for the delivery of 7 billion video ads each month. The video ads from LiveRail is estimated to have reached 37.2 percent of all Americans according to ComScore.
The biggest strength of the company is its bidding platform ecosystem which performs in real time as it selects the best priced ads for marketers from various inventories of different publishers. It also has a video inventory management system and a CheckPoint service that will block ads that are inappropriate. LiveRail is one of the faster growing companies in the field with a 300 percent growth over the past two years. The company is right on track to have over $200 million of gross revenue with a before tax gross earning well in excess of $30 million.
For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.
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