LinkedIn, much like virtually any other social media platform, can be used to grow one's business. One of the ways that this can be done is with a paid advertising option. There are quite a few options that Long Island advertising agencies use, with some standing out more than others. Nonetheless, if your goal is to get the most out of LinkedIn as possible, here are 3 services that will allow you to market and promote to more people on the platform.
Display Ads - Have you ever logged onto LinkedIn and saw promotional images near the margin of the screen? These images are known as display ads, which many business owners invest in so that they can draw attention to their websites. While videos tend to perform best, virtually any type of web-based media is fair game. This is just one of the numerous options that companies along the lines of fishbat will recommend that you look into.
Sponsored Content - Paid posts on newsfeeds are common on social media and LinkedIn is no different. Sponsored content will periodically show up on feeds, either to share company information, provide industry news, or what have you. While this is similar to the display ads discussed earlier, it differs in the sense that it will be seen on feeds, which allows for more direct communication. As long as sponsored content features striking visuals and interesting statistics, it will prove effective.
InMail - Moving from brand awareness to lead generation, let's talk about InMail, which is one of the many perks that those with premium LinkedIn accounts can enjoy. One of the reasons this perk stands out is that it can be used to message anyone on the platform, even those that aren't established connections. Furthermore, you can target specific professionals or industries, which makes InMail all the more useful for securing leads. Needless to say, this is another option to keep in mind.
As you can see, there are quite a few paid ad options that LinkedIn users should be mindful of. Whether you've been a business owner for several years or are just starting to get your feet wet in your industry, it's important to promote yourself. There are many ways that can be done, especially on the vast world of social media. LinkedIn offers different options for this purpose, as you have learned, so weigh your options to see which one suits your needs best.
Display Ads - Have you ever logged onto LinkedIn and saw promotional images near the margin of the screen? These images are known as display ads, which many business owners invest in so that they can draw attention to their websites. While videos tend to perform best, virtually any type of web-based media is fair game. This is just one of the numerous options that companies along the lines of fishbat will recommend that you look into.
Sponsored Content - Paid posts on newsfeeds are common on social media and LinkedIn is no different. Sponsored content will periodically show up on feeds, either to share company information, provide industry news, or what have you. While this is similar to the display ads discussed earlier, it differs in the sense that it will be seen on feeds, which allows for more direct communication. As long as sponsored content features striking visuals and interesting statistics, it will prove effective.
InMail - Moving from brand awareness to lead generation, let's talk about InMail, which is one of the many perks that those with premium LinkedIn accounts can enjoy. One of the reasons this perk stands out is that it can be used to message anyone on the platform, even those that aren't established connections. Furthermore, you can target specific professionals or industries, which makes InMail all the more useful for securing leads. Needless to say, this is another option to keep in mind.
As you can see, there are quite a few paid ad options that LinkedIn users should be mindful of. Whether you've been a business owner for several years or are just starting to get your feet wet in your industry, it's important to promote yourself. There are many ways that can be done, especially on the vast world of social media. LinkedIn offers different options for this purpose, as you have learned, so weigh your options to see which one suits your needs best.
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