Secrets To Getting Venture Capital Funding For Your Growing Business

By Sarah McDonald


One of the key challenges faced by growing businesses is generating enough money to offset operational expenditure and make profit at the same time. Such challenges have seen the rise of investment firms that specialize in giving growing businesses venture capital funding. Getting an investment firm to invest in your business is not an easy thing to do. Luckily, there are some steps you could take to enhance your bargaining chip during your initial pitch.

First of all, you need to understand what venture capital firms really want. If you think scoring the financing you need is as easy as borrowing money from friends or relatives, then it is not for you. This type of financing is usually the hardest to get.

This is because firms will only offer to finance your business once they are sure it has the potential to grow. It is usually difficult to get financing as there is virtually no form of security for the funds you get. It is your business proposal that creates the winning effect. Facts and figures matter a lot in light of this. The figures you put in your proposal ought to portray a positive growth outlook.

The major mistake that most new entrepreneurs make is approaching multiple investors with the same proposal. No move could be more imprudent, especially in light of the fact that the typical investor is fueled by greed. Investors do not take such proposals seriously and when they do, they take advantage of the desperation of the businesses that approach them.

This kind of behavior was prevalent in the business community in the mid end of the twentieth century. These days, investors pay little attention to unsolicited pitches. What you should be focusing on is making a name for your business first. Once it shows promise of growth, investors will line up to get a share of it.

Your efforts will not bear fruit without active research. A large percentage of investor funding is market centered. This is because the typical investor is looking to partner with a business that has similar interests. Many investment firms post crucial information regarding market preference on their websites to avoid confusing fund seekers.

There are many other resources that you can use for your research online. Some sites post a great deal of information on capital, local funding associations, advice, book lists and statistics. Some also allow you to search specifically for firms that finance organizations in your market segment. As you conduct your research, it would be wise to avoid firms that are known to wholly take over the businesses that they agree to fund.

What you need to look for is a partner. From your initial search, you should be able to come up with a list of a few firms that you may approach. Ensure you approach each of these firms at their own time. Finally, tailor your proposal to fit within what these firms deal with. For instance, a technology company may not get funding from a firm that funds agribusiness.




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