4th Generation Communications is among the industries movers and shakers in Online Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We reside in the digital age and our clients are being swamped with info on a daily basis. Clients are being hit with text adverts,, photographs, banners and of course videos. The amount of businesses fighting for clients attention is rapidly increasing.
As entrepreneurs it is our job to keep our buyers attention as long as possible. We should create content that draws them in and keeps them.
Videos are a bit harder than different kinds of advertising such as banners, text ads, and images. With those types of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a bit harder. In most cases we can't force our customers to click on our video to watch it, it is absolutely up to them.
2 Things That Will Get Your Prospects To Look At Your Video
There are two crucial aspects that you have to get right to increase the odds of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it is an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that is 2 to 3 minutes. Although 3 minutes might not appear like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size companies are so busy fretting about the day-to-day activities that they forget about things like brand naming. This is a crucial facet of your marketing efforts and will be regarded seriously, because ultimately it will skyrocket your ROI.
We reside in the digital age and our clients are being swamped with info on a daily basis. Clients are being hit with text adverts,, photographs, banners and of course videos. The amount of businesses fighting for clients attention is rapidly increasing.
As entrepreneurs it is our job to keep our buyers attention as long as possible. We should create content that draws them in and keeps them.
Videos are a bit harder than different kinds of advertising such as banners, text ads, and images. With those types of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a bit harder. In most cases we can't force our customers to click on our video to watch it, it is absolutely up to them.
2 Things That Will Get Your Prospects To Look At Your Video
There are two crucial aspects that you have to get right to increase the odds of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they glance at the time of your video and it is an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that is 2 to 3 minutes. Although 3 minutes might not appear like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size companies are so busy fretting about the day-to-day activities that they forget about things like brand naming. This is a crucial facet of your marketing efforts and will be regarded seriously, because ultimately it will skyrocket your ROI.
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Use Video Presentation campaigns to build your name brand and to force traffic to your internet site. Explainer videos are also another great way to raise your leads.
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