Conducting An Energy Market Analysis

By Arline Bradley


When a company or an individual wants to expand its operations or invest capital in the energy industry, analysis is required. An energy market analysis requires a thorough market research identity and market segmentation as well as an industry analysis. A market analysis allows a company to evaluate the returns on a possible investment as well as assessing the risks of the investment.

A thorough examination allows a company to reduce the risks of capital loss, and investors can get a better view of the industry markets. Research requires compiling large amounts of data and prior information that is specific to the industry in which a company is in that is conducting the research. When historical data is analyzed, investors have a better handle on forecasting return on profit.

It is helpful to know the historical context of the industry as it can help an investor determine tumultuous the industry is. History shows how much ability an industry has to survive business cycles and its longevity in the market. The possible technological advancements as well as prior developments and the changes in the buying patterns of purchases are extremely critical in developing the historical recounts of an industry.

The environmental evaluation is used to determine inhibitors of profit and sources of revenue. Initially, an evaluator determines the effect that socioeconomic policies have on the industry. The competition must be evaluated. When an industry is saturated with similar companies, the consumers have more bargaining power, and businesses have limited pricing strategies. The segments that are dependent on employees might deal with expenses such as company vehicles, unions, high salaries, and uniforms. Factors such as these create more expense for a company. When company spends too much on certain segments, it can limit expansion and growth of the company.

There are many publications, trade magazines, and financial databases that will focus on the finance and business aspect of competitive industries; this information is critical for an in-depth report and research project. Most of the information is free if the company employs a skilled and experienced web researcher. If sources of information asserted to be facts is found, especially online, it should be double checked for credibility.

One-time purchases for viewing rights or subscriptions can offer valuable information that is not found through a free online search. Local libraries have reliable information and data about specific industries within their databases and bookshelves. In the energy industry, there are many segments that are commonly involved such as commodity traders, power generators, network operators, etc. There are various businesses that gain or lose segments when they adopt more sophisticated systems and technologies.

During the evaluation of the industry, it is critical to assess and identify each segment, because each segment has a distinct profit source and expense. The industry evaluation needs to show all the variables determined. In the final stage of analyzes is referred to as the environmental analysis.

During the research, it is critical to obtain the financial figures and background information of the top industry players. Compiling such information such as the impact competition, suppliers, customers, and employees are recommended. The information is essential in creating a thorough examination during this stage of industry analysis.




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