Is your website not ranking as you'd like it to? If not, it's possible that the cause is a collection of 404 error pages. These are more common than you think, but the fact that they can harm Long Island SEO efforts shouldn't be ignored. Fortunately, you're not without help. Sometimes, a bit of insight goes a long way. Here are some of the most common causes of 404 error pages and how you can overcome them.
To start, 404 error pages are often caused by internal pages that have been removed. This makes sense, as links must direct users to pages, even if the intended ones are no longer in existence. Users will be directed to 404 errors in lieu of these pages. As reputable names in marketing, www.fishbat.com included, will tell you, unless on-site links are changed to accommodate webpage removals, these errors will continue to occur.
It can be argued that these error pages occur when website revamps aren't done with the preparation they need. One of the reasons for this is that URLs can be changed, which means that any links to them will become broken. Needless to say, this is where 404 error pages come into the picture. If you're planning on doing extensive work to your site, be mindful of any links that you have built in the past.
Now that you know what causes 404 errors, more often than not, you should know what to do if these problems arise. Before anything else, assume that this error is simply a freak occurrence. Even the most technologically sophisticated websites can experience problems, so refresh your browser to see if the "broken" link is actually broken. If you're continually directed to a 404 error, there are further Long Island SEO steps that you can take.
It's also important to note any traces of malware that your website may have. Even the most minute traces can cause problems, not only in regard to performance but any information that's submitted or sent out, which is why website owners should be wise to run malware scans. In most cases, if the proper security measures are implemented, nothing will come up. If malware proves to be the culprit, however, clearing it entirely should be treated with the utmost urgency.
To start, 404 error pages are often caused by internal pages that have been removed. This makes sense, as links must direct users to pages, even if the intended ones are no longer in existence. Users will be directed to 404 errors in lieu of these pages. As reputable names in marketing, www.fishbat.com included, will tell you, unless on-site links are changed to accommodate webpage removals, these errors will continue to occur.
It can be argued that these error pages occur when website revamps aren't done with the preparation they need. One of the reasons for this is that URLs can be changed, which means that any links to them will become broken. Needless to say, this is where 404 error pages come into the picture. If you're planning on doing extensive work to your site, be mindful of any links that you have built in the past.
Now that you know what causes 404 errors, more often than not, you should know what to do if these problems arise. Before anything else, assume that this error is simply a freak occurrence. Even the most technologically sophisticated websites can experience problems, so refresh your browser to see if the "broken" link is actually broken. If you're continually directed to a 404 error, there are further Long Island SEO steps that you can take.
It's also important to note any traces of malware that your website may have. Even the most minute traces can cause problems, not only in regard to performance but any information that's submitted or sent out, which is why website owners should be wise to run malware scans. In most cases, if the proper security measures are implemented, nothing will come up. If malware proves to be the culprit, however, clearing it entirely should be treated with the utmost urgency.
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