Whether you're an expert on search engine optimization or someone that only knows it in passing, you probably know that it helps websites rank. If a particular site is on the first page of a Google search result, chances are that considerable time was invested in SEO. One of the key components of any worldwide or Long Island SEO strategy is research. Here is what it entails and what business owners should be mindful of moving forward.
One of the important facets of research, from a Long Island SEO standpoint, is keywords. These are the terms that businesses would like to rank for, whether it's on Google, Bing, or some other search engine entirely. To determine a viable keyword, there are a few points to note. Does this term achieve enough searches to make it worthwhile? Is the traffic substantial? Ask these questions before determining whether to move forward with certain terms.
Next, consider what your competitors are doing. One of the biggest mistakes that a business owner can make is not recognizing what others, in their sphere, are doing. This is true when it comes to marketing, SEO included, so take a moment to look at what competitors, that are outranking you, are putting their time into. Is their website better structured? Do they have content posted on different websites? According to reputable names in marketing like fishbat.com, these are just a few reasons why your competitors may be outranking you.
Finally, research links. One of the ways to do this is by looking on your website and seeing which ones are functional. If your website underwent an overhaul, there's a possibility that certain links have become broken, which means that they will either have to be repaired or removed. You should also look at third-party websites to determine if their links are worth vying for. Links are critical to SEO success, but they aren't weighed the same.
As you can see, research is not only critical to SEO, but it comes in various parts as well. It's important to focus on these smaller pieces, as they will help you develop a bigger picture of your website. Furthermore, you will be able to get it ranking more effectively, which will allow others to see it. SEO takes time - you might not see results for several months after your strategy kicks off - but rest easy knowing that your efforts will pay off.
One of the important facets of research, from a Long Island SEO standpoint, is keywords. These are the terms that businesses would like to rank for, whether it's on Google, Bing, or some other search engine entirely. To determine a viable keyword, there are a few points to note. Does this term achieve enough searches to make it worthwhile? Is the traffic substantial? Ask these questions before determining whether to move forward with certain terms.
Next, consider what your competitors are doing. One of the biggest mistakes that a business owner can make is not recognizing what others, in their sphere, are doing. This is true when it comes to marketing, SEO included, so take a moment to look at what competitors, that are outranking you, are putting their time into. Is their website better structured? Do they have content posted on different websites? According to reputable names in marketing like fishbat.com, these are just a few reasons why your competitors may be outranking you.
Finally, research links. One of the ways to do this is by looking on your website and seeing which ones are functional. If your website underwent an overhaul, there's a possibility that certain links have become broken, which means that they will either have to be repaired or removed. You should also look at third-party websites to determine if their links are worth vying for. Links are critical to SEO success, but they aren't weighed the same.
As you can see, research is not only critical to SEO, but it comes in various parts as well. It's important to focus on these smaller pieces, as they will help you develop a bigger picture of your website. Furthermore, you will be able to get it ranking more effectively, which will allow others to see it. SEO takes time - you might not see results for several months after your strategy kicks off - but rest easy knowing that your efforts will pay off.
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