For those that are into music, podcasts, and audio in general, SoundCloud may be the site for you. It incorporates these various types of media and social networking capabilities, which makes it a unique entity. If you'd like to use it for business endeavors, there are a few things that you should know beforehand. Here are some important SoundCloud do's and don'ts that online marketing companies will be able to offer.
DO share your content across all channels. You might be proud of your music or audio-related work, but quality isn't enough when it comes to using SoundCloud. According to companies like fishbat, it's equally important to share your work across all channels that you use. These include, but aren't limited to, Facebook, Twitter and Instagram. When you share your work over time - and many online marketing companies will agree - you will slowly but surely build your audience.
DON'T add content without visuals. If you'd like your content to be listened to and shared, you can't post it as is. You must be able to include pictures, which you can do for various pieces of content. For instance, if you're an independent artist and would like to share a track on your upcoming album, include art of said album to make it stand out. This will help you obtain even more attention on SoundCloud.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T overlook the benefits of SoundCloud Pro. This is the premium membership option that requires either a monthly or yearly fee. For what you pay, you can gain access to analytics, which will help you when it comes to posting future content. You will also be able to update or edit previous content without losing the likes and comments you've obtained up to that point. For those that heavily use SoundCloud, this membership should be considered.
DO share your content across all channels. You might be proud of your music or audio-related work, but quality isn't enough when it comes to using SoundCloud. According to companies like fishbat, it's equally important to share your work across all channels that you use. These include, but aren't limited to, Facebook, Twitter and Instagram. When you share your work over time - and many online marketing companies will agree - you will slowly but surely build your audience.
DON'T add content without visuals. If you'd like your content to be listened to and shared, you can't post it as is. You must be able to include pictures, which you can do for various pieces of content. For instance, if you're an independent artist and would like to share a track on your upcoming album, include art of said album to make it stand out. This will help you obtain even more attention on SoundCloud.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T overlook the benefits of SoundCloud Pro. This is the premium membership option that requires either a monthly or yearly fee. For what you pay, you can gain access to analytics, which will help you when it comes to posting future content. You will also be able to update or edit previous content without losing the likes and comments you've obtained up to that point. For those that heavily use SoundCloud, this membership should be considered.
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