Frozen 2 & The Potential Of An Online Marketing Company

By Katie Arden


"Frozen" is, without question, one of the most popular Disney movies to come out in quite some time. There's a wide appeal associated with this particular movie and the fact that even non-Disney fans know about it cannot be overlooked. A sequel to said movie has been announced recently, though, which makes me wonder how advertising will come about. In this regard, I think that it would be wise to talk about the capabilities of an online marketing company.

"Frozen 2," for those who do not know, is reportedly set to be released in 2018. While this year is still far off, there is no denying the fact that it has quite the shoes to fill. After all, the first "Frozen" told an engaging story and the fact that it tied up and any all loose ends cannot be overstated. As a result, it would make a potential viewer wonder where the story could be taken next. Even though storylines can be discussed, I'd like to focus primarily on marketing.

If you want to talk about the reasons why "Frozen" has seen success, attention should be brought to the marketing done by Disney. Even though "Frozen" has been out for over a year now, you can still go to a toy store, for example, and find various dolls and action figures related to the brand. It's understandable that the brand makes money, so manufacturing doesn't exactly see a conclusion. More than anything else, this has contributed to the overall success of "Frozen," as a household name.

If you're going to make use of various firms, fishbat included, you have to know what they entail. They are able to create and promote video content, which is easily the most digestible across various audiences. You have to keep in mind that "Frozen 2" has a surprisingly broad demographic to account for, so it would make sense for video to be highlighted before anything else. Of course, this is just one function for an online marketing company to boast.

The question must be asked: can "Frozen 2" reach a high level of success? While it remains to be seen if it'll trump the first movie, in terms of sales and overall quality, I have to believe that it'll gain tremendous traction based on the name alone. "Frozen" has become something of a cash cow for Disney, so why shouldn't the sequel make money as well? Provided it is made well, which shouldn't be a problem, I'm sure that "Frozen 2's" enjoyment will be matched by its advertising push.




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