Retargeter Triggit Is Moving Beyond Facebook

By Carl Lee


While other companies struggle to deliver relevant ads, Facebook does it with ease. This is thanks to the tireless work of their retargeting provider, Triggit. But now, Facebook won't be the only company to benefit from Triggit's expertise. The company will be opening up their dynamic native retargeting service to other sites.



Triggit hasn't named their new clients yet, but they have said a few things about the companies beta testing for them. Several of them are global companies, and several others are Fortune 500 companies. Who are the companies working with Triggit? It could be Walmart, Target, or even Apple. We won't know until they make an announcement.

Many people aren't happy with the lack of open mobile inventory on the Facebook exchange. However, now that Triggit will be working with other publishers, they'll be able to provide mobile inventory access through them. Those who were clamoring for mobile inventory access should be pleased by this news.

With that said, it's hard to tell whether the Triggit formula will work when it doesn't have Facebook behind it. While the Triggit team is certainly knowledgeable, part of their success is due to the fact that people are very engaged with the Facebook site. Will their strategies work on sites that aren't as engaging? Or will their big gamble fail to pay off?

However, the other big reason Triggit has succeeded is that they partnered with Facebook. Facebook is a site with a very engaged userbase. Other sites don't have that. Triggit's new move is a bit of a gamble, but it's also a chance for them to prove their talent. If they succeed here, everyone will know they don't need Facebook to succeed. Triggit's move here may not succeed. However, it's a gamble that's worth taking. If their move does pay off, it'll help them in a major way.

Facebook is one of the few companies that's handled advertisements successfully in recent years. This is because they work with Triggit, a company that specializes in native retargeting. But while Facebook has done a lot for Triggit, they're ready to expand. They'll now be offering their services to other companies as well. The names of Triggit's new clients haven't been revealed yet, but they have dropped a few interesting tidbits of information. A number of Fortune 500 companies are currently beta testing their new services. It's possible that Triggit could be working for major companies like Verizon or Walmart. However, there's no way to know until their official launch.




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