This is the question that many marketers have been asking in recent years. To answer the question in simple terms the answer would be yes and no. This is an interesting response which this article will attempt to explain further. Facebook proponents have often pointed out that it has massive targeting options that are simply not available in Google. They argue that you can target by country, state and even zip code just like Google.
However, when you go further in terms of targeting Facebook simply outshines Google. In Facebook you can target further by age, gender, interest, likes and many more. Simply put in this regard Facebook is better than Google.
Google proponents have argued that even though Facebook has massive numbers and advanced targeting capabilities, the traffic is not targeted enough. This is because they argue that Facebook traffic is not buying traffic. Since it is people who are there on social interactions their main aim is to socialize rather than buy things or subscribe to services. In this regard Google clearly outshines Facebook. This is because a person on Google is actively looking for something while in Facebook they are not necessarily doing so.
Whatever you plan to promote online, you just cannot get away from the two Giants of Advertising. Facebook & Google is what I call the Giants of Advertising. For example: Facebook will let you create a fan page or business page and they do not charge you. I have my own fan pages and I like using them a lot. Google on the other hand, will let you create the Google+plus page at no cost to you. I have a few of them also. Both Facebook and Google are good places to "Brand Yourself" or "Your Product" the choice is yours.
So, deciding on how your potential customers are hunting their answers will determine if Facebook or Google will provide your best solution for targeted traffic. They both work well. They just require a different viewpoint from the advertiser. Both advertising methods utilize a pay per click method, and both have free advertising venues as well. Facebook offers the free Facebook page and Google offers the Google+ Business page. These both offer a great venue that a marketer can use to promote their products and ideas.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
However, when you go further in terms of targeting Facebook simply outshines Google. In Facebook you can target further by age, gender, interest, likes and many more. Simply put in this regard Facebook is better than Google.
Google proponents have argued that even though Facebook has massive numbers and advanced targeting capabilities, the traffic is not targeted enough. This is because they argue that Facebook traffic is not buying traffic. Since it is people who are there on social interactions their main aim is to socialize rather than buy things or subscribe to services. In this regard Google clearly outshines Facebook. This is because a person on Google is actively looking for something while in Facebook they are not necessarily doing so.
Whatever you plan to promote online, you just cannot get away from the two Giants of Advertising. Facebook & Google is what I call the Giants of Advertising. For example: Facebook will let you create a fan page or business page and they do not charge you. I have my own fan pages and I like using them a lot. Google on the other hand, will let you create the Google+plus page at no cost to you. I have a few of them also. Both Facebook and Google are good places to "Brand Yourself" or "Your Product" the choice is yours.
So, deciding on how your potential customers are hunting their answers will determine if Facebook or Google will provide your best solution for targeted traffic. They both work well. They just require a different viewpoint from the advertiser. Both advertising methods utilize a pay per click method, and both have free advertising venues as well. Facebook offers the free Facebook page and Google offers the Google+ Business page. These both offer a great venue that a marketer can use to promote their products and ideas.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
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