The Increasing Popularity Of 'whiteboard' Marketing Videos

By Carl Lee


If you're a marketer who's looking for effective ways to incorporate video into your overall market content strategy, you're not the only one.



One of the easiest and increasingly popular methods used in video marketing would have to be "White Board". Over the years these videos have proven to be a cheap and effective way to use video communication. The subjects used in these videos should portray a good energy and solid communicators as well as high quality audio and lighting.

One of the main benefits in "White Board" marketing videos is the production time is incredibly easy and the editing process is generally a painless task. There are a few techniques used for "White Board" marketing videos one of these includes:

One Whiteboard, One Person - These types of videos feature a person that stands next to the whiteboard that provides an explanation along with illustrations. The reason for the effectiveness around these videos is the combination of a personal type of human presence and the visuals that go with the presentation.

The best part of using the Whiteboard marketing technique is that it can be done as a one shot presentation. This is perfect for marketers who are short in time and the editing process is pretty simple too. As an example, when creating a whiteboard marketing video, all you need to do is simply upload the video file, add a few PowerPoint slides to make your intro/outro and that's basically it. You can get started straight away.

White board videos allow you to quickly deliver your message. You can explain abstract concepts to your audience thanks to drawings or document the entire production process you follow to manufacture your products. If there is a way to translate your idea into drawings, you can share your message in a white board video. You can create a quality white board video even if you do not have any experience with video marketing. The editing process is very simple since all you have to do is cut unnecessary parts and speed up some parts so your audience does not have to watch you draw in real time. You can then record the narration over your edited video.




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