The Importance Of Facebook For Businesses

By Bilal Hamdan


In today's technological savvy world, having a well crafted Facebook page for your business will greatly improve visibility and improve search engine optimization. It gives customers a way to find out what is going on and to see what others may think of your company. Facebook will provide some specifics such as the demographics on your fan page. It will also show who likes your page, what they're saying and help you in targeting the right market for your business.



1. Facebook has more than 1.4 billion active global users as at toady and the number is still growing with each day. Facebook would be the third largest country in the world, if it was a country. 2. The average user spends nearly one hour per day on Facebook, or precisely 55 minutes. This is more than enough for a company to grab a bit of attention from a customer.

Building your Facebook fan page couldn't be easier and they walk you through every step of the process. You have the opportunity to upload pictures, give a description of your business, share a phone number, share the company website and more. It's like free advertising without the hassle.

With so many people killing time on Facebook you have a great opportunity to bring in more customers. You can "suggest" people like your page and invite everyone on your friends list. You can ask others to do the same and build up your visibility.

On your website you can invite visitors to "like" your Facebook page as well. In short, Facebook has made it very easy to take advantage of some great free advertising and promote your business. Every time someone interacts on your page it shows in their feed which shows others and the domino effect is on its way to bringing in more customers for you.

As people begin to understand that there is a real person behind the business, they begin to comment. As they 'like' your fanpage, their friends see that and they can begin to comment as well. Once this starts to occur, word of mouth begins to take over and friends of friends begin to take a look, and the page can 'go viral' or be passed from person to person indefinitely.Obviously, this can create a great deal of publicity for your business that is purely organic and automatic. People like to be interactive, and if that is promoted by you, it will happen. Make posts that give friendly advice, such as ways that your product or service can be used. It can be very informal and useful, rather than promotional and sales oriented.




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