Long Island Advertising: The Most Common Myths Regarding Graphic Design

By Arthur Williams


When you think of Long Island advertising, and digital marketing in general, what are some of the tools of the trade that come to mind? As you list them off, graphic design may be included in the conversation. No matter how much information you have, it's possible that not every detail holds up. Here are some of the typical graphic design misconceptions, in addition to accurate insight that will make your work shine.

"There's not much that goes into "graphic design." On the surface, graphic design may seem like a career that anyone can get into. This isn't the case, as companies such as fishbat will tell you, since there are many responsibilities to account for. Everything from an understanding of client needs to ongoing industry trends must be accounted for. Graphic design requires effort, but there's no denying the appeal that it has to those willing to get involved.

"Once one graduates from college or university, their learning ends." This isn't the case, which any experienced graphic designer will attest. Simply put, you will always be learning. It doesn't matter if the learning in question comes in the form of a book you borrowed from the library, an article you stumbled upon online, or what have you. In fact, it's recommended that you continually seek out knowledge, as this will make you a better graphic designer in the long run.

"Any graphic design changes can be made instantaneously." Instant results aren't typical in graphic design, and it's easy to see why. The quality of work must be up to par with client expectations; this is no different when it comes to changes made to existing work. What this means is that these changes can't be expected the day they're assigned. They will require work, but the work that reputable designers put forth will be worth the wait.

"A computer is the only tool a graphic designer requires." Perhaps the biggest misconception about graphic design is that utilities begin, and end, with computers. The truth is that designers will need more. Sketchpads, for example, are great for mapping out projects. Drawing tablets can be used to better design graphics without having to rely on computer nice. These are just a few of the possible utilities that aspiring graphic designers can use.




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