Long Island Advertising: Common Questions Regarding Social Influencers

By Paula Hess


If you're in Long Island advertising, you know the importance of getting products, services, and brands in general out to as many people as possible. This is easier said than done, though, which means that you may need additional support. This is where social influencers come into the picture. Perhaps you've heard of these individuals before but may not know the specifics. Maybe you haven't heard of them at all. Regardless, here are common questions that can provide you with the insight you need.

"What makes someone a 'social media influencer?'" It's important to begin this piece with a brief definition. According to fishbat, as well as other marketing companies, a social media influencer is someone who's not only active on social media but is heavily regarded as an authority on the platform as well. This can apply to any specific website, be it Facebook, Twitter, Instagram or what have you. If a user has a tremendous audience and can easily reach new users, they're seen as an influencer.

"What are some examples of social media influencers?" There are many people, especially those in the public eye, that have been able to gain popularity on social media to the point where they're seen as influencers. One of the prime examples is Ariana Grande, a musician and actress who has well over 125 million Instagram followers. Furthermore, her posts attract serious engagement, which only makes her that much more of a social media influencer.

"What does it take to become a social media influencer?" First, create as many relationships in your industry as possible. The more solid connections you develop over time, the stronger your network will become. Second, consistently engage others. By communicating with everyone from fans to fellow connections, you'll develop a solid reputation. These are just a few tips to help get you started toward your aspirations of becoming an influencer.

Hopefully these questions and answers have provided you with some general insight on social media influencers in general. To say that social networking is part of our day-to-day lives would be an understatement, especially for those that work with digital media. If your goal is to become an influencer on one social platform or another, this information will make it easier to do so. Keep up the hard work and you'll be that much closer to reaching your goal.




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