Believe it or not, search engine optimization involves more than simply creating links. While this is a major piece of the puzzle, there are other elements to consider as well. This brings us to the topic of technical Long Island SEO, as it entails many facets that the average user doesn't see or recognize. For those that are struggling to rank, or would like to rank better, here are a few things to know about technical SEO.
One of the most important components of technical Long Island SEO is page speed. Simply put, how long does it take for someone to move from one page on your site to another? Generally, if it takes longer than a few seconds for a page to load, there is a strong likelihood that the visitor will click away, potentially to never come back. This is just one of the many areas of SEO that companies like fishbat can hone in on and perfect.
Another technical aspect of SEO is mobile-friendliness. While it's common knowledge among marketers that this negatively affects search engine rankings, it can hurt the user experience as well. If you visit a site on your phone, and it shows up exactly how it would on a traditional computer, it would be considerably more difficult to read. Due to the poor optimization of the site, you probably wouldn't be on it for much longer.
Duplicate content is another area to set your focus on. While it's been said that almost everything has been done already, this doesn't mean that less effort should be put into content creation. As a matter of fact, by making your website content more unique, your site stands a lesser chance of being penalized. Instead of outright plagiarizing the content you see online, put in the research so that you can provide your site with better material.
Perhaps the most important component of technical SEO is the litany of links on a site. To be more specific, these should function as intended; otherwise, they will lead users to 404 error pages. While it's fine for a site to have one or maybe two redirects due to a loss in website content, a greater number of them will hurt the user experience. This is where a web developer will have to go in and make extensive changes to make said experience smoother.
One of the most important components of technical Long Island SEO is page speed. Simply put, how long does it take for someone to move from one page on your site to another? Generally, if it takes longer than a few seconds for a page to load, there is a strong likelihood that the visitor will click away, potentially to never come back. This is just one of the many areas of SEO that companies like fishbat can hone in on and perfect.
Another technical aspect of SEO is mobile-friendliness. While it's common knowledge among marketers that this negatively affects search engine rankings, it can hurt the user experience as well. If you visit a site on your phone, and it shows up exactly how it would on a traditional computer, it would be considerably more difficult to read. Due to the poor optimization of the site, you probably wouldn't be on it for much longer.
Duplicate content is another area to set your focus on. While it's been said that almost everything has been done already, this doesn't mean that less effort should be put into content creation. As a matter of fact, by making your website content more unique, your site stands a lesser chance of being penalized. Instead of outright plagiarizing the content you see online, put in the research so that you can provide your site with better material.
Perhaps the most important component of technical SEO is the litany of links on a site. To be more specific, these should function as intended; otherwise, they will lead users to 404 error pages. While it's fine for a site to have one or maybe two redirects due to a loss in website content, a greater number of them will hurt the user experience. This is where a web developer will have to go in and make extensive changes to make said experience smoother.
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