If you're planning on opening a small business, marketing should be a priority of yours. One of the many services that fall under this umbrella is search engine optimization. Despite this, there are many mistruths that exist when it comes to Long Island SEO, which is why time should be taken to clear the air. Here are just a few of the myths in question that should be debunked so that you can take your business as far as it can go.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"I should only focus on national rankings." This is a mistake, as it can lead you to miss out on terms that will help you gain more returns. Let's say that, for the sake of argument, that you're planning on opening a bakery in Newark. Perhaps you'd like to modify your SEO strategy so that it includes terms like "New Jersey bakeries," "bakeries in New Jersey," and the like. Despite what you may think, local rankings can go a long way.
"The number of links matters more than the content you create." This is another SEO myth that should be debunked. Just because you can create numerous links doesn't mean that you'll be able to rank in no time. In fact, it's more important that you create high-quality content that your target audience will find relevant to their interests. You can include links within the content itself, but they shouldn't come at the expense of the quality that the aforementioned content provides.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"I should only focus on national rankings." This is a mistake, as it can lead you to miss out on terms that will help you gain more returns. Let's say that, for the sake of argument, that you're planning on opening a bakery in Newark. Perhaps you'd like to modify your SEO strategy so that it includes terms like "New Jersey bakeries," "bakeries in New Jersey," and the like. Despite what you may think, local rankings can go a long way.
"The number of links matters more than the content you create." This is another SEO myth that should be debunked. Just because you can create numerous links doesn't mean that you'll be able to rank in no time. In fact, it's more important that you create high-quality content that your target audience will find relevant to their interests. You can include links within the content itself, but they shouldn't come at the expense of the quality that the aforementioned content provides.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
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