For many businesses, ranking on Google is of the utmost importance. Considering that just about everyone uses the Internet these days, it's easy to see that this has the potential to not only elevate interest but expand an existing consumer base. Of course, there are missteps that can be made along the way. Fortunately, these are recognized by experts in Long Island SEO and here are 3 of the most common missteps which are worth recognizing.
According to firms along the lines of fishbat, Google rankings can fall based on the posting of false contact information. Keep in mind that Google users rely on said information to get in touch with the proper authorities, meaning that illegitimate phone numbers and the like can turn them away. It'll also result in Google's reputation being sullied, which is understandably something that the company does not want. This is just one of many talking points experts in Long Island SEO may draw attention to.
Another talking point that is worth covering has to do with keyword saturation. I am sure that everyone knows about how certain keywords should not be used over and over again, as this can result in spam-like content that very few people will find engaging. However, I think that it is just as important to look at how particular keywords are relied on more than others. This can result in decreased Google rankings, and using a number of keywords, in moderation, can help to avoid this.
Finally - and you may be surprised to find this out - loading speed can negatively affect a webpage's Google ranking. Google may view this as an issue, seeing as how the average user is not going to have the patience to wait for unfamiliar websites to load. The goal is to have a loading speed that's around 3 seconds. Anything more than this can be seen as a liability and, as a result, may result in a page's ranking decreasing over the course of time.
As you can see, businesses can fall on Google if the incorrect measures are taken. It seems like these can be viewed as learning experiences but there are many companies that seem to be oblivious to just how harmful these practices can be. Fortunately, those who are skilled in Long Island SEO can help to make this process more beneficial. Keep this in mind and, before long, you'll start to see your own website rank higher on Google than you would have ever expected.
According to firms along the lines of fishbat, Google rankings can fall based on the posting of false contact information. Keep in mind that Google users rely on said information to get in touch with the proper authorities, meaning that illegitimate phone numbers and the like can turn them away. It'll also result in Google's reputation being sullied, which is understandably something that the company does not want. This is just one of many talking points experts in Long Island SEO may draw attention to.
Another talking point that is worth covering has to do with keyword saturation. I am sure that everyone knows about how certain keywords should not be used over and over again, as this can result in spam-like content that very few people will find engaging. However, I think that it is just as important to look at how particular keywords are relied on more than others. This can result in decreased Google rankings, and using a number of keywords, in moderation, can help to avoid this.
Finally - and you may be surprised to find this out - loading speed can negatively affect a webpage's Google ranking. Google may view this as an issue, seeing as how the average user is not going to have the patience to wait for unfamiliar websites to load. The goal is to have a loading speed that's around 3 seconds. Anything more than this can be seen as a liability and, as a result, may result in a page's ranking decreasing over the course of time.
As you can see, businesses can fall on Google if the incorrect measures are taken. It seems like these can be viewed as learning experiences but there are many companies that seem to be oblivious to just how harmful these practices can be. Fortunately, those who are skilled in Long Island SEO can help to make this process more beneficial. Keep this in mind and, before long, you'll start to see your own website rank higher on Google than you would have ever expected.
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