CM Punk & Why An Internet Marketing Company Is Crucial

By Rob Sutter


If you are a pro wrestling fan, you've probably already heard about - or even listened to - the two podcasts CM Punk did with longtime friend Colt Cabana. For those who do not know, CM Punk is a former talent of World Wrestling Entertainment. After reaching tremendous levels of success in the company, Punk left the company early this year. These podcasts, which have been recorded recently, shed light on the matter and it makes me believe that WWE could use an Internet marketing company.

During these podcasts, Punk detailed his final few years with the company and the poor treatment he was given. The most concerning narrative, in my view, was how Punk was practically forced to work with what would then be diagnosed as a staph infection. Those who know about these conditions will tell you that they are rather serious. In fact, if they are left untreated, they can be fatal. The fact that WWE allowed this without the appropriate medical care was very telling.

Creative censorship was another interesting point that Punk drew attention to as well. For those who are unaware, Punk suggested to the company that he would walk UFC fighter Chael Sonnel to the octagon for one of his fights. To Punk, it would result in more viewers for WWE, since one of their talents were associated with the event. The idea was not only shot down but soon given to Triple H, another WWE talent, as he was given approval to accompany renown boxer Floyd Mayweather. This is yet another idea that seems to further the need for an Internet marketing company.

You may wonder what use WWE would have for an Internet marketing company, given its worldwide notoriety. From what I have seen, reputation management will prove to be quite useful, as WWE needs to fan the flames that Punk created with his involvement in these podcasts. This company is not infallible and it has to address the missteps it has made. For this reason, it wouldn't be totally surprising to see firms such as fishbat becoming involved in the near future.

As you can see, there is quite a bit of dirt that has been thrown onto WWE in the past week or so. Light has been shed on the mistreatment of its talent and the fact that anything that doesn't exist in the status quo is either tossed aside or re-purposed for less effective purposes. Ideas like these are concerning, to say the least, especially for fans of the product. Punk's words have gained quite a bit of attention and, in my view, this has been for the best.




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