FaceBook is one of the world's largest social media platforms and its growth will not be stopping any time soon. This is great news for those who run and promote events. After all, they are able to gain access to a wide range of people who are ready to attend after getting an invite. This sounds like a great idea, but it wasn't possible for them to do until recently. FaceBook has changed its features around to accommodate those who promote the events and want to gain access to people who can attend and enjoy the events.
In the past, Facebook ads were only visible on the right hand side of the website, however, as Facebook develops its ad platform even further, your ads will now appear on news feeds both on the desktop and mobile platform. This is really good news for companies that are relying on Facebook ads to reach out to their target audiences. Now they can be sure that they're ads are seen and, more importantly, clicked on.
FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.
Facebook ads are clever in that they appear along with the regular news feeds, making them less invasive and more acceptable to audiences. But perhaps the most powerful feature of Facebook ads is the insights that appear with the ad. For example, an ad for a beauty cream would show how many of your friends liked the product. With events, it's practically the same. You are given insights on who among your friends are attending the event and how many people are attending it. And you know how it goes, more people are inclined to attend an event if they see that some of their friends are also going.
It is another way for FaceBook to help people connect and have a better time in enjoying socializing (which is the reason FaceBook exists!). Facebook has just introduced a new feature which allows event organizers to advertise events in news feeds. They have also introduced Insights for events. The popular social networking website has more than 400 million people interacting with it on a daily basis, and this new feature will greatly expand the reach for events.
Facebook is allowing ads for events to appear in both the mobile and desktop feeds of users. Until recently, event advertisements would appear only in the right rail on desktop users; apart of the screen that is not particularly prominent.
In the past, Facebook ads were only visible on the right hand side of the website, however, as Facebook develops its ad platform even further, your ads will now appear on news feeds both on the desktop and mobile platform. This is really good news for companies that are relying on Facebook ads to reach out to their target audiences. Now they can be sure that they're ads are seen and, more importantly, clicked on.
FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.
Facebook ads are clever in that they appear along with the regular news feeds, making them less invasive and more acceptable to audiences. But perhaps the most powerful feature of Facebook ads is the insights that appear with the ad. For example, an ad for a beauty cream would show how many of your friends liked the product. With events, it's practically the same. You are given insights on who among your friends are attending the event and how many people are attending it. And you know how it goes, more people are inclined to attend an event if they see that some of their friends are also going.
It is another way for FaceBook to help people connect and have a better time in enjoying socializing (which is the reason FaceBook exists!). Facebook has just introduced a new feature which allows event organizers to advertise events in news feeds. They have also introduced Insights for events. The popular social networking website has more than 400 million people interacting with it on a daily basis, and this new feature will greatly expand the reach for events.
Facebook is allowing ads for events to appear in both the mobile and desktop feeds of users. Until recently, event advertisements would appear only in the right rail on desktop users; apart of the screen that is not particularly prominent.
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