Google's Latest Algorithm Updates - Using Them To Your Advantage

By Yusef Naser


As you probably know, the reason that Google does updates to their algorithm is to make sure that people are not able to game their system. Although they do have a vested interest in providing high-quality websites for people that are searching for information, it is also in their best interest to eliminate millions of possible duplicate websites that are simply trying to make money with their search engine.



An easy way to blast your way to the top of the search engines is to use high authority sites. You can set up blogs on Blogger, WP.com and send thousands of links to these websites and find your way to the top of the search engines. The same is also true for some of the video sites, PDF sharing sites, and many others. The key is to not use a brand-new domain to use the link blasting technique or else you will definitely find yourself in the sandbox right away.

Although blasting links still might work with high authority sites, if you want to rank your own site, you need to use high quality links. If you can get a link from an authority site pointing at your website, even if it is brand-new, the page rank of that website will help boost it to the top.

Finally, you need to add some high PR backlinks to your website. These can come from either follow or no follow links. They follow link means that the link is passing link juice to your website, helping it to move up in the search engines. A no follow is theoretically not passing any link juice, but depending upon the website, it may actually be providing help based upon its authority.

Therefore, if you can get several high PR high authority back links pointed out your website, even if they are no follow, it will still help you in your search engine rankings, sometimes all the way up to page-one.




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