Millennials Cause A Social Media Revolution

By Danie Zolezzi


"I can't believe he liked her picture!" I hear this exact phrase and the like ushered regularly. Young adults and teenagers are obsessed with all things social media. People have especially begun to normalize the act of "stalking." Why do we find no issue with digging into people's lives and discovering any and every piece of information we can? Simply put: because we can.

Being a young woman in college, I utilize all different social networks. My friends and I are all guilty of looking up people on Facebook or Instagram before ever even meeting them in person. When someone publishes something online, it is fully appropriate for other to try and access that information. So could it be possible that there are individuals or organizations looking at you?

The answer is: absolutely. Companies and organizations pay particular attention to their followers and those that mention and share them on a social network. Companies realize that if there's one thing changing the way people do business it's social media. We live in the "Golden Age of Customer Service" and we can thank the immediacy of social media for that. I have seen many companies do a great job connecting with customers and yet several other organizations completely fail in their networking attempts.

In a recently published Yahoo Finance editorial, titled, "fishbat a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" the social media agency offers some insight in how to navigate through the digital world. The fourth tip in the article was "utilize social media." Many entities from various industries will choose to utilize this type of agency to commandeer their social media presence.

Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, "19 Companies That Made Huge Social Media Fails" lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend's sister's cousin, keep in mind who might be typing your name into google's search engine.




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