New Backlinking Strategies Of 2014 - Variable Anchor Text

By Adam Roell


As you probably know, especially if you have been doing Internet marketing for quite some time, the most important thing that you can do in regard to your business is to amass a significant amount of backlinks that are pointed to your website to boost its positioning in the search engines. Years ago, you could simply blast a significant amount of backlinks to your websites and quickly see an immediate change in your positioning.



If you simply get your backlinks from one specific type of Web 2.0 property, article directory, or blog network, the search engine algorithms will recognize this, and not reward you for this shoddy type of work. Here are a few tips on how to get multiple backlinks very quickly on different IPs today.

Why Different IP Addresses Are Important

An IP address is simply a string of numbers that are used to identify your computer and location. If you are on the Internet in Southern California, you are going to have a different IP address than you would if you were in Northern Ireland. This Internet protocol is what is used to communicate over any network that you are on, and is what the search engines look for when detecting different backlinks.

In order to give yourself an advantage, it's important to use variable anchor text. This simply means that all of the backlinks that you use from the different Web 2.0 properties and locations online should not use your primary keyword every time that a link is posted. By changing up the anchor text, yet still keeping your primary keyword in the mix, you can look very natural to the search engine algorithms, and they will reward you with higher positioning.

For 2014, you can use services that can do this for you, or software programs that can achieve the same goal. These programs and services will do this for you in a gradual way, something that is absolutely necessary if you want to rank higher in the search engines this year.




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