Many iOS users are dreading the arrival of Apple's new full-screen, in app video aps later this year. Most people who use their iPads or iPhones on a regular basis have already had enough of the current in-app banner ads from the iAds mobile network. The prospect of having to watch full-screen video ads before being able to use or exit an app has many iOS users looking for the cheapest Android mobile device on the market.
Many are calling this latest venture Apple's attempt to tap into the lucrative TV budgets of big-brand advertisers. Brands will have the ability to re-purpose TV ads that they have already produced and use them to target users of mobile devices. Unlike the current ads from iAds, full-screen in-app video ads will be hard for users of iOS devices to ignore, so it is thought that the ads will be much more effective and thus more appealing to some of the big brand names.
Some people are getting particularly annoyed about the prospect of being forced to view video ads between different levels in gaming apps, as being distracted from gameplay is never a good thing. Many people are also worried about the prospect of the ads containing loud audio tracks, which could disrupt others if an iOS device is being used in a public place without headphones plugged in.
We do not yet know how exactly Apple plans to sell these new full-screen in-app video commercials, but there is a lot of talk online about an ad exchange auction. It is thought that many companies will be able to simply re-purpose their current TV ads for mobile viewing and thus eliminate the cost of shooting new commercials.
The truth is that Apple need to be careful to ensure that they do not annoy too many iOS users with these new ads, which many current iOS users are dreading. There are now many mobile devices available in the marketplace and if an iOS user is bombarded with intrusive video commercials whilst they are trying to use apps, several market research surveys suggest that the user will change to a difficult mobile device.
Many are calling this latest venture Apple's attempt to tap into the lucrative TV budgets of big-brand advertisers. Brands will have the ability to re-purpose TV ads that they have already produced and use them to target users of mobile devices. Unlike the current ads from iAds, full-screen in-app video ads will be hard for users of iOS devices to ignore, so it is thought that the ads will be much more effective and thus more appealing to some of the big brand names.
Some people are getting particularly annoyed about the prospect of being forced to view video ads between different levels in gaming apps, as being distracted from gameplay is never a good thing. Many people are also worried about the prospect of the ads containing loud audio tracks, which could disrupt others if an iOS device is being used in a public place without headphones plugged in.
We do not yet know how exactly Apple plans to sell these new full-screen in-app video commercials, but there is a lot of talk online about an ad exchange auction. It is thought that many companies will be able to simply re-purpose their current TV ads for mobile viewing and thus eliminate the cost of shooting new commercials.
The truth is that Apple need to be careful to ensure that they do not annoy too many iOS users with these new ads, which many current iOS users are dreading. There are now many mobile devices available in the marketplace and if an iOS user is bombarded with intrusive video commercials whilst they are trying to use apps, several market research surveys suggest that the user will change to a difficult mobile device.
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