There have been many social media outlets that gained steam over the course of time and I feel as though Pinterest holds that distinction very well. Facebook and Twitter stand as some of the most commonly utilized but the truth is that Pinterest has shown so much growth over the course of time. Many sites seem to struggle with retaining users; this is not the case with this particular network. Brands can use it to become stronger, as a social media marketing coach could tell you.
First of all, you have to think about just how much Pinterest has grown ever since its inception more than three years ago. One would think that the site would have grown substantially since that point, making it a rival to others in terms of networking. However, it wasn't until January of 2012 that the site has managed to double its user base. The fact that said user base is comprised of 80% women goes to show just how much appeal there is to this particular site.
How can Pinterest become utilized for the sake of business, you are probably wondering? After all, isn't pinning various graphics the gist of the website, making it something of a leisurely platform as opposed to anything else? However, you have to take into account that engagement can be had as long as there is a fan base to be seen in another network. Theoretically, you could bring over your Facebook and Twitter fans to Pinterest, therefore expanding the brand that you have and are looking to expand.
Once the fans are gained, though, what can be done in order to further interaction with them? Well, a company has to be able to utilize Pinterest in such a way that the graphics which are pinned will be pleasing to the eye. A social media marketing coach understands the importance behind visual engagement and how most people are more likely to focus on graphics as opposed to text. However, do not forget to post comments and replies, both of which are vital in the eyes of authorities like S-M-M-C.
I believe that Pinterest has grown so much as a website, not only for leisurely purposes but business ones as well. One can see that the site has built such a strong reputation for itself in the past and I think that it goes to show. Pinterest has a user base that even Facebook and Twitter alike would be impressed with. Even if most users would like to get lost in pinning random images and finding recipes, to name a couple of examples, a social media marketing coach can see how the infrastructure may help brands.
First of all, you have to think about just how much Pinterest has grown ever since its inception more than three years ago. One would think that the site would have grown substantially since that point, making it a rival to others in terms of networking. However, it wasn't until January of 2012 that the site has managed to double its user base. The fact that said user base is comprised of 80% women goes to show just how much appeal there is to this particular site.
How can Pinterest become utilized for the sake of business, you are probably wondering? After all, isn't pinning various graphics the gist of the website, making it something of a leisurely platform as opposed to anything else? However, you have to take into account that engagement can be had as long as there is a fan base to be seen in another network. Theoretically, you could bring over your Facebook and Twitter fans to Pinterest, therefore expanding the brand that you have and are looking to expand.
Once the fans are gained, though, what can be done in order to further interaction with them? Well, a company has to be able to utilize Pinterest in such a way that the graphics which are pinned will be pleasing to the eye. A social media marketing coach understands the importance behind visual engagement and how most people are more likely to focus on graphics as opposed to text. However, do not forget to post comments and replies, both of which are vital in the eyes of authorities like S-M-M-C.
I believe that Pinterest has grown so much as a website, not only for leisurely purposes but business ones as well. One can see that the site has built such a strong reputation for itself in the past and I think that it goes to show. Pinterest has a user base that even Facebook and Twitter alike would be impressed with. Even if most users would like to get lost in pinning random images and finding recipes, to name a couple of examples, a social media marketing coach can see how the infrastructure may help brands.
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