The online world is built with many platforms to share content on. From the favourite social media sites such as Facebook and Twitter, and then of course there's the platforms with more scope to produce creative content, such as Vimeo, Vine and YouTube. Of these three, YouTube is the one that the masses are more likely to be familiar with. Some of you might be wondering right now what this has to do with marketing, YouTube has a reputation for endless amounts of amateur content, but can it not be a valuable marketing tool as well?
In other posts you might have read you'll have seen I've talked about the benefits of viral videos and how bigger conglomerates are using them to market their own products. What we're prone to forget is that in order for these videos to be a success, they need a popular video platform. Hello YouTube. The benefits of YouTube are endless, though you might not know it, there's more to it than just being free and simple... which in itself is pretty smashing, all things considered.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
Though you might not be aware of it, YouTube has very closely integrated with Google... this relationship means that YouTube ranks very highly in search results. YouTube is also the second largest search engine, which means when you're Googling the pros and cons of YouTube, you're much more likely to find this video from Lambda Films, which is actually very informative when it comes to using YouTube to its full potential.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This happens when Google selects it as quality content that contends with the other web results. In order for this to occur your video has to be well optimised though, and fortunately YouTube has a feature to tag the video with relevant subjects, so get tagging.
Though it's free, it does not in any way suggest YouTube is not professional. In fact, it has the potential to genuinely give your business a boost... so I'd advise using YouTube to any online marketer.
In other posts you might have read you'll have seen I've talked about the benefits of viral videos and how bigger conglomerates are using them to market their own products. What we're prone to forget is that in order for these videos to be a success, they need a popular video platform. Hello YouTube. The benefits of YouTube are endless, though you might not know it, there's more to it than just being free and simple... which in itself is pretty smashing, all things considered.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
Though you might not be aware of it, YouTube has very closely integrated with Google... this relationship means that YouTube ranks very highly in search results. YouTube is also the second largest search engine, which means when you're Googling the pros and cons of YouTube, you're much more likely to find this video from Lambda Films, which is actually very informative when it comes to using YouTube to its full potential.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This happens when Google selects it as quality content that contends with the other web results. In order for this to occur your video has to be well optimised though, and fortunately YouTube has a feature to tag the video with relevant subjects, so get tagging.
Though it's free, it does not in any way suggest YouTube is not professional. In fact, it has the potential to genuinely give your business a boost... so I'd advise using YouTube to any online marketer.
About the Author:
Learn more about the benefits of YouTube. Stop by Natasha Raine's site where you can find out all about web hosting and what it can do for marketing.
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