How likely are you to buy a product if you don't see a good star rating? If it's anything below three stars, chances are that you will turn away and take your business elsewhere. This is one of the many situations where reputation management can come into play, as it can prove useful when administered by online marketing companies across the board. For a better understanding as to what rep management is all about, here are a few questions worth answering.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"Is marketing necessary in order to carry out reputation management?" Seeing as how reputation management is regarded as a marketing service in its own right, it will need others in order to be truly successful. SEO might be the most important, as it involves ranking for different search terms. What about social media, which can go a long way in improving one's stature among the public? With components like these, rep management will be done much easier.
"In cases where false, negative reports are seen, what should be done?" Your best bet would be to file a report, which should be easy enough. From there, you'll most likely have to provide evidence that will help your case. Depending on the site where you see a negative report, it could take some time for the removal process to be finalized. If you follow the site's rules, more likely than not, the false report will be taken down.
"What are the chances of having other negative links removed?" Let's say that a news story is posted about you, but everything in it is true. In a situation like this, you can't expect the story to be taken down. The best course of action, in this sense, would be to have the corresponding link pushed down with the aforementioned services. When a particular link isn't seen on page one, but instead two, three, or beyond, its impact diminishes.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"Is marketing necessary in order to carry out reputation management?" Seeing as how reputation management is regarded as a marketing service in its own right, it will need others in order to be truly successful. SEO might be the most important, as it involves ranking for different search terms. What about social media, which can go a long way in improving one's stature among the public? With components like these, rep management will be done much easier.
"In cases where false, negative reports are seen, what should be done?" Your best bet would be to file a report, which should be easy enough. From there, you'll most likely have to provide evidence that will help your case. Depending on the site where you see a negative report, it could take some time for the removal process to be finalized. If you follow the site's rules, more likely than not, the false report will be taken down.
"What are the chances of having other negative links removed?" Let's say that a news story is posted about you, but everything in it is true. In a situation like this, you can't expect the story to be taken down. The best course of action, in this sense, would be to have the corresponding link pushed down with the aforementioned services. When a particular link isn't seen on page one, but instead two, three, or beyond, its impact diminishes.
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Kindly contact fishbat if you would like more information regarding reputation management.
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