If you're a business owner, especially in the digital age we live in, SEO should be a part of your strategy. Without it, you'll be less likely to be found on Google and other search engines. The top web design companies in the world will agree, but what are some of the metrics to keep track of so that you know said strategy is working? Here are 4 of the most invaluable ones that will help you develop a better understanding of the process at hand.
Bounce Rate - For those that don't know, bounce rate refers to the number of people that visit a site and immediately leave. When this happens constantly, the bounce rate increases, which is a problem in the eyes of such companies as Lounge Lizard. This means that there is something wrong with the site, either from a navigational or overall performance standpoint. Fortunately, the top web design companies can correct this shortcoming.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - It's also worth noting that traffic is imperative to SEO. The more people that visit your site on a regular basis, the higher it will rank over the course of time. There are many ways that traffic can be improved, but most of this comes down to effective web design. When people visit your site in droves, you may see your leads and sales improve. It also doesn't hurt that this can have a positive SEO impact in the long term.
Keyword Rankings - When it comes to SEO metrics, this is arguably the most important one. Simply put, this refers to where a company is positioned on search engines for different keywords. Keep in mind that rankings will change as time goes on. This is dependent on your strategy, as it may need retooling as time goes on. By staying on top of your SEO game, keyword rankings will see a collective uptick.
Bounce Rate - For those that don't know, bounce rate refers to the number of people that visit a site and immediately leave. When this happens constantly, the bounce rate increases, which is a problem in the eyes of such companies as Lounge Lizard. This means that there is something wrong with the site, either from a navigational or overall performance standpoint. Fortunately, the top web design companies can correct this shortcoming.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - It's also worth noting that traffic is imperative to SEO. The more people that visit your site on a regular basis, the higher it will rank over the course of time. There are many ways that traffic can be improved, but most of this comes down to effective web design. When people visit your site in droves, you may see your leads and sales improve. It also doesn't hurt that this can have a positive SEO impact in the long term.
Keyword Rankings - When it comes to SEO metrics, this is arguably the most important one. Simply put, this refers to where a company is positioned on search engines for different keywords. Keep in mind that rankings will change as time goes on. This is dependent on your strategy, as it may need retooling as time goes on. By staying on top of your SEO game, keyword rankings will see a collective uptick.
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