How much do you know about your favorite social media websites? You may know how to use Facebook, for example, to interact with friends and perhaps push your own business to the next level. With all the accurate information that exists online, there are other pieces of information that, simply put, don't hold up. When it comes to social media myths, there are the ones that a Long Island advertising agency can easily debunk.
"If I have more followers, I'll be more successful." While having more followers certainly helps, it's not the be-all and end-all of your social media success. In fact, you may be able to get by with having a handful of truly engaged visitors. When this is done, you'll be able to reach people that are genuinely interested in what you provide. A Facebook or Twitter account can have thousands upon thousands of followers, but if they aren't engaged, how truly successful are these accounts? This is just one of the many myths that the likes of fishbat can shed light on.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.
"All I need to succeed is social media." While the capabilities of social media in general are undeniable, this isn't the only tool you should rely on. A solid online marketing strategy requires a variety of tools. You're not going to be able to rank without SEO, for example. Without an understanding of web design, your website won't drive the traffic and engagement you're looking for. In simplest terms, social media alone won't serve you as well as you'd like.
"If I have more followers, I'll be more successful." While having more followers certainly helps, it's not the be-all and end-all of your social media success. In fact, you may be able to get by with having a handful of truly engaged visitors. When this is done, you'll be able to reach people that are genuinely interested in what you provide. A Facebook or Twitter account can have thousands upon thousands of followers, but if they aren't engaged, how truly successful are these accounts? This is just one of the many myths that the likes of fishbat can shed light on.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.
"All I need to succeed is social media." While the capabilities of social media in general are undeniable, this isn't the only tool you should rely on. A solid online marketing strategy requires a variety of tools. You're not going to be able to rank without SEO, for example. Without an understanding of web design, your website won't drive the traffic and engagement you're looking for. In simplest terms, social media alone won't serve you as well as you'd like.
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