The Benefits Of Linkedin Messaging For Online Marketing Companies

By Rob Sutter


With the recent layout change of LinkedIn comes a number of other adjustments, some more prominent than others. LinkedIn Messaging has been a common trait of the professional social media platform, but now it can be used as an instant messaging platform. To say that this is remarkable would be an understatement, but what are the specific benefits of said system? Here are just a few that online marketing companies can draw your attention to.

If you'd like to know the reasons to use LinkedIn Messaging, one of the most important is its accessibility. The fact that you can immediately message someone from your feed, not unlike Facebook, makes it that much easier to use. You don't even have to be a technical wizard to make it work, either. It's a simple process that all professionals can carry out. Messaging is convenient, as companies such as fishbat will attest.

Next, you can keep track of the messages you have sent, provided you haven't deleted them for one reason or another. If there's a specific post or person you have to look up, LinkedIn Messaging gives you the ability to search from the actual Messaging page. This is especially useful for those with hundreds, if not thousands, of connections to their names. The more that you're active on LinkedIn, the more useful you'll see this feature as.

Lastly, LinkedIn Messaging can be used with attachments. For instance, if you have an Excel spreadsheet with financial information, you'll be able to send it through a LinkedIn message without any problems. This eases the process of having to constantly send documents to people. If you're connected with someone through this social media site, you'll be able to send virtually anything to them in a stress-free way.

When it comes to the selling points of LinkedIn Messaging, these are just a few to be mindful of. While it's recommended that you connect with other professionals, it's just as worthwhile to stay in touch with them over the course of time. This is where Messaging comes into the fold, as it's one of the best ways to stay engaged over the course of time. Keep this tool in mind if you're planning on using LinkedIn in the near future.




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