How To Survive Google Updates And Stay On Top

By Ayub Farooq


Google updates are an ever present challenge for online marketers. Understanding what they mean, how they affect search results and, more importantly, how to keep your sites ranking well are essential to keep your income flowing and make sure your hard work is producing results. It's important to know where to find the information you need to understand how the new algorithm might affect your niche site rankings.



One of the best ways to keep on top is by reading and copying what professional online marketers are doing. There are many who make it their job to test various methods to see what is working, and what isn't. In some cases simple tweaks to your sites structure, link building or posting methods can help save your rankings.

Over the years Google recognized these tricks and penalized websites that employed them. Why? Because many of these websites were put up quickly, included poor content and were designed strictly to sell products. When you do an online search seeking an answer to a question, is that the type of website you want to be directed to? Of course not. You want the to to referred to a reputable site with good information and no hidden agenda. Over the years such websites have come to be known as "authority sites."

One of the best ways to ensure high ranking is to add a blog to your website and update on a regular basis. Posting at least once a weak, and ensuring the content is high quality is very important. This of course goes hand in hand with strong high-quality link building for maximum exposure and ranking.

As an online marketer or blogger dealing with Google's Search Engine updates can seem daunting. But, if your site is quality content, spam free and has high quality links with a little tweaking and TLC you should be able to maintain your rankings fairly easily. Checking e-marketing blogs is a great way to make sure you know what works.




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