One of the main metrics used for measuring a marketing campaign's efficiency is return on investment (ROI). The social network Facebook delivers a fairly high ROI, particularly if you use their available features to your best advantage.
There are several ways you can use Facebook paid advertising to receive a boost in your ad ROI. Some techniques naturally will provide you with much better results than other techniques.
One of the most important aspects of an ad is to check your targeting. The opportunities on Facebook allow you to create very effective campaigns. Some of the most important targeting aspects include age, location, and interests. The worst mistake you can make on Facebook is advertising to a broad audience, targeting should be laser focused. When a campaign is niche down the ad ROI is going to much higher and profitable.
As mentioned already, your image in particular is key to success so carefully split test appropriate images for your industry. We're not saying to be the same here. Research what is working for your competition as well as whatever seems to be showing up in your news feed so you can engineer a winning campaign from other successful marketer's research. It should be obvious to select quality, vibrant photographs but be certain your image is eye catching to stand out from the rest.
Also, it may not be obvious but including a CTA (Call To Action) will significantly improve your results. Telling the potential web visitor what actions you'd like them to take has shown to improve the conversions on follow through. The art here is to manage to do this all within the limitation of the ad text you are allowed. While it may seem difficult, study proven winners to get ideas.
While your ad is running you will need to keep track of it to determine how profitable it is. You can use Facebook's built in metrics to track a campaign. Using these will help you to determine which campaign is performing While your ad is running you want to make small tweaks to see if it can be improved and reach a larger target audience.
There are several ways you can use Facebook paid advertising to receive a boost in your ad ROI. Some techniques naturally will provide you with much better results than other techniques.
One of the most important aspects of an ad is to check your targeting. The opportunities on Facebook allow you to create very effective campaigns. Some of the most important targeting aspects include age, location, and interests. The worst mistake you can make on Facebook is advertising to a broad audience, targeting should be laser focused. When a campaign is niche down the ad ROI is going to much higher and profitable.
As mentioned already, your image in particular is key to success so carefully split test appropriate images for your industry. We're not saying to be the same here. Research what is working for your competition as well as whatever seems to be showing up in your news feed so you can engineer a winning campaign from other successful marketer's research. It should be obvious to select quality, vibrant photographs but be certain your image is eye catching to stand out from the rest.
Also, it may not be obvious but including a CTA (Call To Action) will significantly improve your results. Telling the potential web visitor what actions you'd like them to take has shown to improve the conversions on follow through. The art here is to manage to do this all within the limitation of the ad text you are allowed. While it may seem difficult, study proven winners to get ideas.
While your ad is running you will need to keep track of it to determine how profitable it is. You can use Facebook's built in metrics to track a campaign. Using these will help you to determine which campaign is performing While your ad is running you want to make small tweaks to see if it can be improved and reach a larger target audience.
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