For Internet marketing companies to prove themselves on the advertising front, certain methods must be taken into account. Amongst them is video and it seems as though Twitter has taken notice of this during the past few months. Nowhere is this more apparent than in the creation of a service named, "Promoted Video." While it's still a fairly new service, there are quite a few details to go over for those who may not understand everything that it has to offer.
According to an article on TechCrunch, Promoted Video is a system from Twitter designed in order to help brands. Specifically, companies will be able to upload and distribute their video content through the Twitter network as a result of this system. It's an interesting topic, to say the least, and it is one that I am sure Internet marketing companies across the board will want to look into. After all, promising tools like these deserve attention from companies such as fishbat.
One can make the argument that this is similar to Twitter's Amplify program but what that service has done is focus on bigger companies we all recognize, from American Express to the NFL. Promoted Video, from what I have seen, is a much broader endeavor that seems to focus on a greater number of companies. This doesn't necessarily mean that bigger companies are the only ones that can use Promoted Video. To put it simply, possibilities are more open.
The idea of Cost Per View - CPV, for short - was brought up in the article as well. To put it into simplest terms, CPV entails that advertisers will only pay up when users click on the videos marketed on Twitter's network. I believe that, if the system is accurate and everything goes according to plan, this is a pretty fair plan and one that should drive attention in the long term. Seeing as how Promoted Video hinges on success, this only helps to make the program that much more attractive for long term use.
The question must be asked: can Promoted Video hold its own over time? I believe this to be true, especially when you consider the notoriety associated with the Twitter and the desire to try out new tools for marketing purposes. It's difficult to say whether or not this method will be effective since it is still rather recent. Nonetheless, Promoted Video has plenty of attention brought into it, which will help others see if the potential can, indeed, be realized.
According to an article on TechCrunch, Promoted Video is a system from Twitter designed in order to help brands. Specifically, companies will be able to upload and distribute their video content through the Twitter network as a result of this system. It's an interesting topic, to say the least, and it is one that I am sure Internet marketing companies across the board will want to look into. After all, promising tools like these deserve attention from companies such as fishbat.
One can make the argument that this is similar to Twitter's Amplify program but what that service has done is focus on bigger companies we all recognize, from American Express to the NFL. Promoted Video, from what I have seen, is a much broader endeavor that seems to focus on a greater number of companies. This doesn't necessarily mean that bigger companies are the only ones that can use Promoted Video. To put it simply, possibilities are more open.
The idea of Cost Per View - CPV, for short - was brought up in the article as well. To put it into simplest terms, CPV entails that advertisers will only pay up when users click on the videos marketed on Twitter's network. I believe that, if the system is accurate and everything goes according to plan, this is a pretty fair plan and one that should drive attention in the long term. Seeing as how Promoted Video hinges on success, this only helps to make the program that much more attractive for long term use.
The question must be asked: can Promoted Video hold its own over time? I believe this to be true, especially when you consider the notoriety associated with the Twitter and the desire to try out new tools for marketing purposes. It's difficult to say whether or not this method will be effective since it is still rather recent. Nonetheless, Promoted Video has plenty of attention brought into it, which will help others see if the potential can, indeed, be realized.
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