The Facebook ad platform can be very powerful for those who understand how to use it. Unlike Google Adwords which is great for advertising to someone who is looking for a good or service right now, you can advertise products on Facebook that people might not know about and are thus not actively searching. This can be accomplished by targeting people with certain interests using paid Facebook ads.
You can choose many different categories in combination and really fine tune who you want your ad shown to. You can pick an range of age, gender, married, divorced, in a relationship or not, occupation, geographical location, and likes and dislikes in all kinds of areas. Tastes in music, cooking, clothing, hobbies, and all kinds of subdivisions within those classifications can be targeted.
The Facebook custom audiences feature is probably the best way of targeting interests on Facebook. This allows you to target specific customers individually with your ad. You can get these customer lists using any number of paid or free Facebook user ID scrapers. The power in this is through combining criterion to create a more specific profile.
You can regulate the size of the potential audience to the size of your budget and test for a short time to reach an equilibrium. You ad can be monitored by you from a dashboard. It can be setup on a cpc (cost per click), or by cpm (cost per 1000 impressions), and can be changed in real time according to which is getting the best results. It is possible to get the cost of you ads down to a very low cost per action, where you are getting the most targeted ads that you could possible get anywhere.
Using Facebook paid ads to target specific interests can be a very powerful way of marketing your particular good or service. If you are serious about taking your internet marketing to the next level, consider using Facebook targeted ads on custom audiences.
You can choose many different categories in combination and really fine tune who you want your ad shown to. You can pick an range of age, gender, married, divorced, in a relationship or not, occupation, geographical location, and likes and dislikes in all kinds of areas. Tastes in music, cooking, clothing, hobbies, and all kinds of subdivisions within those classifications can be targeted.
The Facebook custom audiences feature is probably the best way of targeting interests on Facebook. This allows you to target specific customers individually with your ad. You can get these customer lists using any number of paid or free Facebook user ID scrapers. The power in this is through combining criterion to create a more specific profile.
You can regulate the size of the potential audience to the size of your budget and test for a short time to reach an equilibrium. You ad can be monitored by you from a dashboard. It can be setup on a cpc (cost per click), or by cpm (cost per 1000 impressions), and can be changed in real time according to which is getting the best results. It is possible to get the cost of you ads down to a very low cost per action, where you are getting the most targeted ads that you could possible get anywhere.
Using Facebook paid ads to target specific interests can be a very powerful way of marketing your particular good or service. If you are serious about taking your internet marketing to the next level, consider using Facebook targeted ads on custom audiences.
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