As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
Along with the rise of game changers is also the awakening of a new management style targeted on the feelings, opinions, ideas, and firsthand experiences of people in the company. These outputs as essential as gathered data are coming from highest position in the company to the lowest position possible. It is all about bringing together the needs of every internal customer in order to create more innovations and success as a whole.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
Rather than relying on the numbers generated by the market research department alone or the higher management, they come to realize that what the ordinary employee feel about the product must be parallel to what ordinary consumers feel about it. Let us take for example, Apple, a company that applied such principle according to the teachings of Steve Jobs. Here is a press encounter with Steve Jobs.
When he was asked about achievements, he answered his greatest accomplishment would be Apple, their company, and did not emphasized on creating iPhone alone. This is an indicator that he is accepting ideas from his employees rather than relying too much on figures. Today, Apple can be considered as a topnotcher in the commercial world.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
To conclude, it both essential to gather insights from people inside the organization and pair it up with the market research and the numbers gathered by analytics. It is also bias to say that only insights will work best for modern businesses. If both can be implemented, the better it will be.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
Along with the rise of game changers is also the awakening of a new management style targeted on the feelings, opinions, ideas, and firsthand experiences of people in the company. These outputs as essential as gathered data are coming from highest position in the company to the lowest position possible. It is all about bringing together the needs of every internal customer in order to create more innovations and success as a whole.
Many business analysts of the modern time discovered a new approach to management. The ideas coming from people who have firsthand experience in carrying a task are important in creating a product or a service tailored to the consumers needs. This is because they have face to face encounters with end users.
Rather than relying on the numbers generated by the market research department alone or the higher management, they come to realize that what the ordinary employee feel about the product must be parallel to what ordinary consumers feel about it. Let us take for example, Apple, a company that applied such principle according to the teachings of Steve Jobs. Here is a press encounter with Steve Jobs.
When he was asked about achievements, he answered his greatest accomplishment would be Apple, their company, and did not emphasized on creating iPhone alone. This is an indicator that he is accepting ideas from his employees rather than relying too much on figures. Today, Apple can be considered as a topnotcher in the commercial world.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
To conclude, it both essential to gather insights from people inside the organization and pair it up with the market research and the numbers gathered by analytics. It is also bias to say that only insights will work best for modern businesses. If both can be implemented, the better it will be.
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