In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now one of the most common ways to divide a market would be to divide them by when they would most likely buy the product. Entrepreneurs have to observe this as customers will only buy a certain product at a certain time of the day, certain time of the month, or on a certain holiday. So when pushing a product, he has to think about when the buyer will want to buy it.
Another way to divide the market would be to put the people in groups where they would share the same interests. In other words, he must group the people according to what they are looking for in a product. By doing this, he will know what features and benefits he can put in a product and market it to the specific target that would fit the product.
Of course one of the most common ways to segment markets would be through the purchasing power of the individual. So if one would want to target people who spend heavy on a luxury product, then a luxury product is what he should create. However, if his target is the mass market, then the price has to be significantly lower so that the target market, which are the masses, can be able to afford.
Now another very good method is to classify them with regard to the usage of the product. In other words, they will be grouped as to how much they would use the product whether it would be often, not so often, or just at certain times. It is through this method that one will know how to focus.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
So basically, those are some tips that a marketer could use when he is trying to push a product. Now the reason as to why this is very important is simply because one has to know what direction he is pushing his product to. That way, he will have an easier time selling and will be able to really make the consumers want to buy.
Now one of the most common ways to divide a market would be to divide them by when they would most likely buy the product. Entrepreneurs have to observe this as customers will only buy a certain product at a certain time of the day, certain time of the month, or on a certain holiday. So when pushing a product, he has to think about when the buyer will want to buy it.
Another way to divide the market would be to put the people in groups where they would share the same interests. In other words, he must group the people according to what they are looking for in a product. By doing this, he will know what features and benefits he can put in a product and market it to the specific target that would fit the product.
Of course one of the most common ways to segment markets would be through the purchasing power of the individual. So if one would want to target people who spend heavy on a luxury product, then a luxury product is what he should create. However, if his target is the mass market, then the price has to be significantly lower so that the target market, which are the masses, can be able to afford.
Now another very good method is to classify them with regard to the usage of the product. In other words, they will be grouped as to how much they would use the product whether it would be often, not so often, or just at certain times. It is through this method that one will know how to focus.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course one may also group the market according to how loyal the customer is to the brand. Now the three categories in this part would be the loyal ones, the non loyal ones, and the ones who are not that loyal. The ones that are not that loyal would regularly use the product but will have the tendency to switch to other brands.
So basically, those are some tips that a marketer could use when he is trying to push a product. Now the reason as to why this is very important is simply because one has to know what direction he is pushing his product to. That way, he will have an easier time selling and will be able to really make the consumers want to buy.
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