Here are 3 Facebook advertising trends to keep in mind over the coming year.
Improved graphic selection. With so much competition moving into Facebook, it's more important than ever to stand out from the rest of the companies in your market. This is achieved by using interesting graphics that really stand out. There is a 110x80 pixel space dedicated to your graphic and it is placed in a group with other advertisements from different companies.
CPC advertisements have taken the world of paid Facebook advertisements by storm. Unless a company utilizes very poor targeting, they are almost guaranteed to receive clicks through CPC advertisement. This is a great testing solution for new advertisements and demographics. After using this system to find the ideal advertisements with the best CTR and conversions, you can take that same advertisement and move it into a CPM campaign.
Facebook is always looking for new ways to make companies happy as well as their regular users. They have done this over the last year by rolling out all new paid advertisement changes, including a new API for reaching consumers on mobile devices and even third-party websites. These new changes also allowed for more targeted advertisements using the traditional system.
2014 should expect to see a lot of new changes as well. A business that wants to stay ahead of the competition will need to stay ahead of the changes to Facebook paid advertisement system. On that same not, companies should also be on the watch for new social media websites that are out to take the crown from Facebook.
Use your CPC advertisements in combination with Facebook report function to learn which demographics prefer which advertisements. Then you can launch a stronger campaign towards that specific location or group of people using the best combination of graphics and headlines.
Improved graphic selection. With so much competition moving into Facebook, it's more important than ever to stand out from the rest of the companies in your market. This is achieved by using interesting graphics that really stand out. There is a 110x80 pixel space dedicated to your graphic and it is placed in a group with other advertisements from different companies.
CPC advertisements have taken the world of paid Facebook advertisements by storm. Unless a company utilizes very poor targeting, they are almost guaranteed to receive clicks through CPC advertisement. This is a great testing solution for new advertisements and demographics. After using this system to find the ideal advertisements with the best CTR and conversions, you can take that same advertisement and move it into a CPM campaign.
Facebook is always looking for new ways to make companies happy as well as their regular users. They have done this over the last year by rolling out all new paid advertisement changes, including a new API for reaching consumers on mobile devices and even third-party websites. These new changes also allowed for more targeted advertisements using the traditional system.
2014 should expect to see a lot of new changes as well. A business that wants to stay ahead of the competition will need to stay ahead of the changes to Facebook paid advertisement system. On that same not, companies should also be on the watch for new social media websites that are out to take the crown from Facebook.
Use your CPC advertisements in combination with Facebook report function to learn which demographics prefer which advertisements. Then you can launch a stronger campaign towards that specific location or group of people using the best combination of graphics and headlines.
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